Allseason Media in partnership with Popimedia recently organised digital media workshop for business community in Lagos cutting across Fast Moving Consumable Goods, Telecommunications, and many others.
Speaking at the workshop, Daniel Levy, Chief Executive Officer of Popimedia said that the essence of the workshop was to expose these companies to new innovations called Meedee 8, a Popimedia’s Ad-tech platform that allows brands to save time sale media and optimistic online spends.
Daniel added that Popimedia partnership with MediaCom would enable easy penetration of the Nigerian market knowing-full well that MediaCom understands the media landscape in Nigeria.
He said: “Popimedia, fuses media, technology and advertising – the perfect trifecta to maximise brand exposure across social and digital media platforms – and we’ve been doing it long before social media became the rallying call for brand exposure.
“Using our proprietary platform, meedee8, we offer brands maximised and scalable social media exposure through targeted campaigns that offer campaign management, lead generation and reporting.”
Similarly, Matan Atias, media solution strategist, Popimedia who described Nigerian market as exciting and super fast and full of energy said Popimedia has the capacity to turn the Facebook and social channel medium into a new client acquisition channel rather than just brand engagement. “We also have the ability to bring in more businesses for our clients to position them as leaders in their sectors. We create smart tools for brands to use and obviously to become a lot more relevant to the consumers.”
Popimedia which started in 2007 with two engineers and a lawyer, having recognised a gap in the market before most marketing managers, began by building the only app in South Africa that allowed brands to post in a news feed. Recently, the company developed it proprietary platform meedee8 (the complete social and digital media platform for agencies and brands). Popimedia is a sole Facebook Marketing Partner, making it one of just 40 globally with Ad-Tech accreditation. It is also fully integrated with Twitter ads API, – one of roughly 10 agencies to possess this sought-after combination. The meedee8 platform is designed to enhance brands’ social media performance; by delivering scale, targeting optimisation and creativity.
Allseason MediaCom is a foremost media specialist agency ha has been operating in the country for over 14 years and has charted the course for the practice of media independent. It has also remained the best agency that delivers World –class media solutions through consumer insight.
At MediaCom, data is an area where there is development of competencies on a consistent scale. It is one of its unique selling propositions and that is why the agency takes it as a matter of priority to be at the top of its game.