Ideas House Marketing Communications Limited is a marketing and sales solutions provider that is supremely passionate about marketing promotions and experiential ideas as well as sales activations that result in revenue growth.
The agency offers cutting edge solutions to clients’ marketing needs and real life challenges. It simply accomplishes this task by asking relevant questions about brands, their consumers, the route-to-market and all available channels in a bid to uncover critical insights that could unlock an untapped opportunity.
As the agency gets set to clock eight years in operation, its niche market has continued to expand due to an understanding of what it stands for as a business which has not waded. These primarily are idea generation, operational excellence as well as target driven sales activations. Added to this are product launch events, concerts, consumer surveys, large-scale merchandising projects and point-of-sales deployment.
In a recent interview with Kehinde Salami, the MD/CEO, he spoke passionately about the agencies DNA and listed its core values to include professionalism, integrity, a sense of urgency and commitment to continuous improvement.
“Explaining it’s operational philosophy, Salami weaved this around what he terms the 3 ‘S” with this being Standard, Speed & Scale. These are the key mantras under which we work as an operational philosophy within this agency.” Little wonder therefore that the success story of the agency moves leaps and bound year on year.
Ideas House has several testimonials to highlight its success stories and who else could tell the story better than Salami who said, “There are a number of great ideas that we have been able to birth for our clients. The most memorable which directly comes to mind is the GuinnessRefcampaign which we executed during and immediately after the last world cup. The idea moved the dial somewhat with respect to the client’s on-trade sales results, consumer engagement and brand loyalty, brand love. The agency has also executed a wide range of interesting activations and promotion for MTN, Cadbury, Unilever to mention but a few.
. “We are a highly stable business. The average person in this business has spent close to five years. Here, we don’t lose people,” Salami explained. This is a competitive advantage as we can always promise our client’s a consistent, experienced, highly trained and well-motivated workforce.
Going further, the agencies financial muscle makes it easier to take on large-scale financial projects, which many other agencies may struggle with at short notice.
Interestingly, Ideas House has lived up to its name and many of its ideas have earned it a long list of clients. Top among the clients are MTN, Diageo/Guinness, Cadbury, Coca-Cola, NBC and Wrigley. Other clients that Ideas House has either worked for in the past or still working for include Colgate-Palmolive, FCMB,MTV Base, Nando’s, Mouka, GSK, Etisalat, Mobitel, Artepharm, Leventis and Airtel.
Looking ahead, Salami would like to see Ideas House among the top two experiential marketing agencies in Nigeria. “I will also like to see Ideas House winning awards. We have entered into several awards in the past particularly Cannes Lion and the Loeris. Also, as the agency that has the vision of being the number one ideas factory of reference, we are looking to do more and by making sure that our clients and key partners remain on top. We are also looking to invest in other areas beyond our immediate ecosystem. Five years from now, I see a mergers and sector consolidation opening up the industry to more opportunities
“We have had offers to come and extend our service offerings in other countries namely Ghana, Zimbabwe, Kenya and South Africa. These are opportunities that we are evaluating very closely. However, as you know, most of these conversations are primarily client-led.