All is set for the 11th edition of Lagos Advertising and Ideas Festival (LAIF) awards slated for December 3rd at Muson Centre Lagos.
LAIF award holds every year to celebrate creative excellence in the nation’s advertising industry.
Exclusive information gathered confirms that over 500 entries have been received as more agencies have submitted their works to participate in this year’s LAIF award.
Also, there is introduction of award for effectiveness category in order to create competition among the agencies.
It will be recalled that entry for submission of creative works started on Friday August 18 to Friday September 23, 2016, with the provision for a two- week window.
Programmes lined up for the event include: Young Laifers award on Tuesday, November 29.To be followed by pre – award party on Friday November 25. Seminar and exhibition is also slated for Thursday December 1 while the award dinner will be held on Saturday December 3.
LAIF award is a celebration of creative excellence in the nation’s advertising industry. The award has continued to wax stronger with tremendous improvement, and it has enabled practitioners to improve creative standards in order to retain client confidence and compete favourably at the global stage.