ALPHA & JAM: Delivering 360 Degree Digital Marketing Solutions
Alpha & Jam, a full-service creative digital business solutions agency, is a leading provider of 360 degree advertising solutions in the nation’s integrated marketing communication industry. It also has competencies in digital content management, gamification, online media buying/planning and creative deployment, web and mobile app development as well as interaction and AR.
The agency is proud to be a digital marketing solutions partner that is delivering results in a 3D communication manner for brands and customers’ ecosystem. The agency’s consistency and up-to-date technology explain why clients in all sectors of the economy remain close allies.
Alpha and Jam’s clientele consists of local and international brands such as Skye Bank, Unity Bank, HP, Reckitt Benckiser, Intel and Windows, among many others.
Interestingly, in its few years of operation in the Nigerian market, Alpha and Jam has performed beyond industry expectation because many brands it has worked for subsequently reported unprecedented growth in their businesses. It is for this reason that the agency has become a household name in the creative digital business solutions segment of the integrated marketing communication industry.
Most importantly, although Alpha and Jam is now the dominant agency in the full-service creative digital business, the agency has further positioned itself as an agency to watch out for in 2017. Samuel Ajiboye, Managing Director, Alpha and Jam, explained that the agency has grown from just a digital marketing agency to a digital group. “We are into three major businesses, namely advertising, outdoor advertising and VASE or digital advertising.
“The reason we ventured into these business platforms is to expand the scope of our service offerings. Although we started as a digital marketing agency, it just makes sense to expand into outdoor advertising. For our VASE operation, we currently distribute content for some artistes in Nigeria like Mavis, Mr. Easy, Runtown and a couple of guys. We use digital screen to drive interaction between brands and their consumers. These are our service offerings in the countries where we operate.”
Ajiboye added that Alpha and Jam’s foray into other aspects of marketing communication was achieved without compromising the agency’s core competence which is digital. For instance, in its bid to continue expanding operations, Alpha and Jam established full-fledged outdoor agencies in Lagos and Ghana. Always prepared to do great things that will help it to remain formidable, Alpha and Jam is committed to maintaining standards at all times.
Alpha and Jam has lined up several innovations for introduction in 2017. One of these, according to Ajiboye, is a massive billboard called ‘The Madison.’ The Madison, he said, is a digital billboard that can do as many things as possible, adding that as a long-standing digital agency, Alpha and Jam understands how to maximally deploy the billboard to deliver maximum return on investments for brands which patronise the billboard.
Highlighting that a major operational philosophy of the agency is result, Ajiboye said Alpha and Jam is a result-oriented agency. “We help our clients to achieve their goals even before money steps in. It is the result that drives us to deliver. If you pride yourself on integrity and you cannot deliver on result, then the integrity is useless and you have failed on integrity.”
He disclosed that Alpha and Jam has been privileged to work with great brands locally and internationally, adding that the agency gets satisfied with its performance only when clients meet business objectives through campaigns it executes on their behalf. Ajiboye who said the agency can now boast of a 55:45 local and international portfolio ratio in Nigeria and Ghana noted that more than 60 percent of the businesses handled by the agency were based on organic growth through client recommendation to new businesses.
“The ‘No New business team’ strategy has enabled us to properly focus 100 per cent on delivering results than running after new clients at the expense of current ones.
“Lastly, our capacity development in the sector is a score card for us because there is a technical skill gap hence we partner with institutions to train talents in the sector. We do this because on the long run, they drive sustainability of our business and the sector as a whole. This has also informed our long standing partnership with Social Media Week team since 2014,” the Alpha and Jam boss said.
Boasting of a wide experience across major sectors in advertising and international marketing, Alpa and Jam is able to gain market share as a full service digital marketing agency in spite of stiff competition because the agency’s core business depends on technology, in whatever form, to drive marketing and deliver on ROI. The agency invests in technology platforms to make its marketing activities world-class.
Alpha and Jam also invested massively on customer online/offline data mining, analysis and reporting tools to provide consumer insights for the agency’s marketing strategies tools from sales force, simmilarweb, Facebook for business, social baker, hoot suites and some other proprietary tools.
The third edge is the design. The agency has a rich creative user interface and user experience team that is world-class. Blessed with such versatile team of creatively adept young people, Alpha and Jam is able to seamlessly pass the client’s message across to consumers. To make this possible, the agency has creative and digital marketing agreement with about 40 percent of its clients.
By dint of hard work, the agency has developed a strong portfolio across major sectors of the economy, including FMCGs, technology/telecommunications, finance, real estate, hospitality and retail. The agency is professional and able to deliver excellent service that will spur clients to spend more when there is evidence of good return on investments. As a foremost full-service creative digital business solutions agency with competencies in diverse areas, Alpha and Jam has positioned itself as an agency to watch in 2017, despite current economic uncertainty.
The agency is also planning unique advertising/media innovations this year to meet clients’ need of becoming more consumer-centric in communication with the use of other platforms like, digital, radio and Out-Of-Home.
The Alpha and Jam Managing Director also spoke on the future direction of the agency. According to him, “Five years from now, we hope to be operating in a minimum of 20 African countries which is why we are operating as three segments. For VASE, some of the contracts we have with these musicians are Pan-African, so we sell and distribute their songs in various African countries. We want to be a Pan-African digital group so that we will not even need an affiliate again. Apart from that we hope that in five years’ time we would be listed on the Nigerian Stock Exchange.