Heirs Holdings Appoints Pelumi Fadairo Marketing Director
Tony Elumelu has appointed Pelumi Fadairo as the new Director of Marketing and Corporate Communications of Heirs Holdings Limited.
In her new position, she will be responsible for driving the Group’s strategic marketing objectives and co-ordinating brand management of its rapidly growing portfolio of pan-African investments in the power, financial services, oil and gas, hospitality and real estate and healthcare sectors.
Before her recent appointment, Fadairo was the Chief Marketing Officer of BizzCloud, a Netherlands-based software company, where she designed and executed strategy and go-to-market plans. While on the job, she led the internationalisation strategy for the brand and optimisation of customer acquisition, through improved customer experience.
She also consulted for clients across the fintech, cloud services, cleantech and publishing sectors, combining her knowledge, experience and network across Africa, to develop market entry strategies. Fadairo previously held senior positions at Dell, where she developed and executed marketing strategies across Europe and emerging markets.
Speaking about the appointment, Group CEO of Heirs Holdings, Emmanuel Nnorom has this to say: “Heirs Holdings is at an important growth stage, as we expand and deepen our investments within the twenty African countries where we operate. Pelumi’s experience in building strategies, managing complex stakeholder teams and executing marketing campaigns make her well qualified to take on this new role”.
While commenting on the appointment, The Chairman of Heirs Holdings, Tony O. Elumelu, said that Heirs Holdings is increasingly impacting lives across Africa, through its investments and commitment to growing social and economic wealth.
According to him, “the role of marketing and communications is increasingly important. Filling this critical role is a sign of our ongoing commitment to institutionalisation and our desire to ensure our unique African message is heard by audiences, globally and across our continent”.
Heirs Holdings is an African proprietary investment company with a pan-African footprint across 20 countries and investment interests in the financial services, power, oil & gas, real estate & hospitality.