In its efforts to reach the target consumers, New Crystal Communications Limited, a leading Out-of Home advertising agency, has introduced Light Emitting Diodes (LEDs) on street lamp poles.
The agency is also perfecting strategies to deploy a mobile application that would enable consumers to view the various billboards, the GIS coordinates and other properties including live traffic count data from the phones and computers anywhere, anytime.
Speaking on the deployment of the creative innovation, Ben IIo, General Manager, New Crystal Communications Limited, said that deploying the LEDs on street lamp poles was one of the innovations the agency introduced in 2018, stressing that the project had begun fully in Abuja, Port Harcourt, Enugu and other parts of the country.
According to him, the LEDs are visual friendly and people can interact with it while driving on the roads or when they are in traffic with so much manipulation.
He says, “We try to come up with different products every year. This year, we are doing LDEs on street lamp poles and interactive facility LEDs with transparent data provision app for client.”
He noted that New Crystal had acquired over 200 pieces of street lamp pole LEDs which are being deployed adding that the agency had already deployed indoor facility LEDs in most viewing centres, gardens and restaurants across the country.