By Tunji Faleye
Yewande Mabinuori has quit the service of Myshayo as chief marketing officer and pitched the tent with MNET Africa Magic as Marketing Manager.
At MNET Africa, Yewande will oversee the marketing strategies to grow the business of the organisation to a greater height.
Yewande who joined MNET Africa in February 2018 developed marketing strategies to propel Myshayo and also developed strategies for the firm’s awareness profile. She also developed annual marketing plan showing expenses for social media, SEO for the firm and its counsels and events.
Also, she created annual subscriptions plan for legal publications relevant to the business and manage all of the firm’s external channels; social media, publications, newsletters, subscriptions and more. Not only this, she managed all of the internal communication and align all staff on the use of social media and company assets that are exposed to the public.
Yewande is expected to bring to bear all these experiences at MNET Africa in order to drive strategic marketing initiatives for the organisation. She also worked with DealDey Limited from Nov 2013 to Sep 2014 for a period of 11 months. She was at Twinpine Network as an account executive from May 2013 – October 2013 where she managed relationships with digital advertising and mobile advertising agencies. She was also in charge of budget and campaigns using the company’s mobile advertising platform. She was generating weekly reports highlighting mobile campaign performance particularly.
Yewande is an alumnus of Babcock University from 2008 to 2012 where she read Mass Communication. Yewande has certification in Google Analytics and Google ADWords