Sinmisola Hughes-Obisesan has been appointed as Creative Director of Leo Burnett Lagos after serving as Creative Director of Insight Publicis, its sister company under the Troyka Holdings.
Leo Burnett, is globally the Publicis network’s most creatively recognised agency and is one of the major advertising agency networks within the Publicis Group. With Sinmisola’s appointment, she will manage creative activities within the agency’s wide network across Africa including the Nigerian office.
The announcement was made following the recent restructuring exercise at Leo Burnett Lagos.
Sinmisola is expected to deploy her creative competencies and expertise to drive growth and sustainability in Leo Burnett’s offices across the continent.
Sinmisola is a global award-winning creative director with over 13 years advertising experience on a plethora of brands. She was the first female and millennial creative director at Insight Publicis and also stands as the second female creative director in the history of advertising in Nigeria.
Some of her work includes the famous Pepsi Long Throat campaign, Pepsi No Shakin Carry Go campaign, Star, Gulder, Gulder Max, Bank PHB, Peak Milk, Nestle, PZ and most recently, the current Heineken Campaign featuring Jidenna.
Sinmisola is an alumnus of Coventry University, the United Kingdom with a Bachelor’s degree in Communications, Culture & Media.