Foremost Brands and Marketing publication in Nigeria, Brand Communicator is billed to make a presentation of three to four Nigerian creative works at the 2018 edition of African Cristal Festival in Marrakesh, Morocco slated for May 3 to 4.
Brand Communicator and other participating African countries will be on stage during the following session: Boldness, creation & innovation which is dedicated to creation & innovation in Africa on May 4th.
Interestingly, agencies could come on stage to represent their countries through their 3/4 favourite campaigns during 10 minutes in front of the audience.
The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media and Brand Communicator is the official media partner and agent of the continental creativity showcase in Nigeria. The two have enjoyed smooth working relationships in rewarding and celebrating creative excellence.
The award categories include Film, Outdoor, Radio, Digital, Promo & Direct, Film Craft, Press, Integrated, Mobile and Media. In addition, African Culture category and Special Awards will also be given.
The objective of the Festival is to promote the African advertising creativity, and to showcase a variety of international and regional work from the industry through the meeting of agencies and advertisers in a mixed jury.
The two-day event with the theme “Boldness’” will bring together stakeholders and decision-makers to share knowledge of the African market while participating in the conferences and debates animated by experts of the industry. This year will focus on the cultural stakes and their implications for brands and help in grasping the creative and multi-cultural future in line with the African emerging market.
With 680 campaigns from 31 countries registered last year, the African Cristal Festival promises to be bigger and better.
Also, about 45 leading professionals from the industry will unite to debate and exchange on the evolution of the advertising & media market in the region and internationally.