By Jeremiah Agada
Nigerians can now catch all the actions, fun, thrills and frills of the Russia 2018 FIFA World any place, anywhere, whether stuck in traffic or far from home or viewing centre through their smartphone device using the Kwese-iflix mobile app.
Kwesé-iflix mobile app is a product conceived out of a joint venture between Econet Media, the pan-African company that owns the Kwese brand and iflix, the world’s leading subscription video on demand (VOD) service provider for emerging markets. The Kwesé-iflix service will offer users the ultimate entertainment experience with the best international, regional and local content programmes curated especially for an African audience.
This information was made known to a team of journalists today at the opening of the ultra-modern world-class Kwese Experience Centre at No. 5 Adeola Hopewell Street in Victoria Island, Lagos.
Speaking on the app, the Chief Operating Officer of Kwese Sports Nigeria, Zakary Wasara, said the app is a service created for mobile. “It’s just like Netflix but for mobile phones. Via this app, Kwese will also broadcast the World Cup as part of its initiative to televise the global event across all of its digital platforms. The Kwese-iflix mobile App will further allow Nigerians the choice to access a wide array of on-demand content, as well as live broadcast content,” he said.
While also addressing journalists, the General Manager, West Africa, Kwese iflix, Ngozi Madueke-Dozie says the app also has live streaming specially for the Nigerian market. She added that the Kwese-iflix app subscription plans for watching shows range from a daily pass, to a 3-day pass, to 7-day pass and monthly subscription. Therefore, the subscription plans will attract different customers depending on what they can afford and how many days they want to tune in to their favourite programmes.
“The 30 days pass goes just for 1000 naira. The user gets to watch all the contents they want. At the World Cup for instance, 64 matches will be played. With just a 1000 naira, you get to watch all these matches on your phone. The seven days pass is 500 naira, the 3 days, 250 naira while the one day pass is 150 naira,” she emphasized.
She added that Kwese is working collaboratively with mobile phone operators in Nigeria to give users of Kwese-iflix premium service. “We have worked with them to an extent where they are able to give very good packages and bundles where users can pay for their monthly subscription as well as their monthly passes at very affordable prices. All they have to do to get these bundles is dial *3731# and pay for the bundles on their mobile phones,” she concluded.
Earlier this year, Kwese had acquired a significant stake in iflix Africa which has now formed part of its diverse broadcast offering, as the core vehicle to deliver seamless mobile experiences to millions of viewers in Africa. Having set up operations in Nigeria, Kenya, Ghana and South Africa, iflix offers users the region’s most extensive collection of highly acclaimed local African and international series and movies, including first-to-market exclusive programming.