R/GA London has won a pair of gold Mobile Lions at Cannes for Snaptivity, a robotic camera system for sports stadiums that use AI to capture photos of fans at moments of excitement.
The work also won the Best Use of Experimental Tech award at the Campaign Tech Awards last week, when R/GA was also named agency of the year.
The Mobile Grand Prix at Cannes Lions went to Grey Brazil for Reclame Aqui, “Corruption detector”, which also won a gold and a bronze.
There was also a gold, a silver and a bronze for Adam & Eve/DDB, for its “Trolling is ugly” campaign for Cybersmile (above).
Wieden & Kennedy London won a silver for Nike campaign “Nothing beats a Londoner”, which has faced controversy over the use of the term “LDNR”.
There were no gold Lions for US agencies, but silvers were won by McCann New York, for National Geographic, “Astronaut reality helmet”; TBWA\Media Arts Lab LA, for Apple, “Welcome to @Apple”, and VML Kansas City, for Gatorade, “Beat the blitz”.
There were 12 bronze Lions for US agencies: two for BBDO New York, and one each for Area 23; David Miami; Goodby Silverstein & Partners; McCann New York; R/GA New York; R/GA Portland; VML Kansas City; Weber Shandwick New York; Spinifex Group/Rocket Entertainment; and Toyota/Saatchi & Saatchi/Dentsu.
Gold Lions also went to agencies from Canada; Colombia (two); New Zealand; and the Netherlands.