ADVAN Inaugurates Working Commitees To Deepen Marketing Planning
The Advertisers Association of Nigeria (ADVAN) has inaugurated working committees to drive the association’s agenda of providing and implementing strategies for increased membership value, strategic stakeholder engagement and sourcing for relevant data to aid effective marketing planning.
The committees which will be the engine room for the association’s programs for the next two years are- Public Sector, Stakeholder Engagement and Advocacy, Membership and Value, Data, Insight and Content and Education, Capacity Building Committees.
Speaking on the Agenda of the committees, Mr. Wasiu Abiola 1st Vice President of the ADVAN said that the committees will drive the association’s agenda of creating an empowered future in Marcomms today for Advertisers and the Industry as a whole.
“The committees will work with the Executive Council of the Association to provide and implement strategies for increased membership value, strategic stakeholder engagement, as well as source for the most relevant data to aid effective marketing planning.” Wasiu said.
Mr. Benson Evbuomwan the Chairperson for the Education and Capacity Development Committee speaking on the focus of the committee he was leading said “A key focus for my committee will be to provide needed education for marketing professionals not just in the marcomms field, but rather a holistic capacity development approach that will help ADVAN members garner the right skills to function in any capacity of a C-level Executive and even beyond” .
Other Members of the Association’s Committees Include: (Membership and Value Committee) Mrs Bridget Oyefeso-Odusami, Stanbic IBTC Bank; Mrs Nnenna Osi-Anugwa, Unilever Nigeria; Mrs Roseline Akure Abaraonye, Hayat Kimya Nigeria; Mr Rotimi Oyesiji, NASCO ; Mr Kola Oni ,AXA Mansard Insurance.
Members of Education and Capacity Development Committee are: Mr Onome Asagbra, Dufil Prima Foods; Mr Omotunde Adenusi, Nigeria Breweries Plc; Ify Kagho, MTN Communications.
Those in Data, Insight and Content Committee includes: Mr Gerald Osugo, 9Mobile Nigeria; Mr Austin Osokpor, Ecobank; Mr Adeola Oluwatobi, 9Mobile Nigeria; Nwando Ajene, Nestle Nigeria Plc;Tolulope Adedeji and Mr Bayo Adekanmbi, MTN Communications.
For the Stakeholder Engagement and Advocacy Committee, members are : Mr Victor Jolaoso, Nigerite; Mrs Hannah Oyebanjo, Redwood Consulting; Mr Yinka Ijabiyi, First Bank Nigeria; Mrs Bukola Bandele, HPZ Nigeria; Mr Uche Onwudiwe, Guinness Nigeria;
While members of the Public Sector Committee includes: Mr Abiona Babarinde,Coscharis Group; Mrs Bukunola Ogunnusi,Toyota Nigeria; Mr Emeka Oparah, Airtel Nigeria and Mr Tahir Mohammed,PZ Cussons.