Dan Oshodin, veteran advertising media strategist and champion of accountability and measurability of out of home advertising has resigned his position as managing director of Posterscope Nigeria and from the board of Media Fuse Dentsu Aegis Network its holding company. Dan who launched the Nigerian office of the global OOH communication business 3 years ago will be leaving the group at the end of August, 2018 having served a 3-month notice to the boards of the respective entities since June.
An entrepreneur and industry thought leader with a robust mix of traditional and digital media management skills, Dan was, before coming to Posterscope, founding CEO of TMKG where he pioneered media auditing in Nigeria and led his team to track and optimize advertising and marketing investment for multinational clients and brands. He has also held senior management roles in leading advertising and media agencies including Rosabel (then Leo Burnett affiliate), Starcom MediaVest (now Media Seal WPI) and Insight Communication (then Grey Worldwide affiliate).
Asked for his achievement, Dan says “I am proud of the work we have done for clients in Posterscope, using data and technology to cause a significant shift in the general perception of the OOH medium in Nigeria. More importantly, I have helped to create a pool of talent and a system that is driven by a high level of media governance and integrity which I hope will be sustained by the new leadership.”
Pressed for what his next move will be, Dan revealed that he will be taking a sabbatical to spend time with family, travel the world, learn new things and rediscover self before launching his next entrepreneurial venture.