Olubunmi Ojo, a former Lead, Digital Marketing Specialist at Eat ‘n’ Go has been appointed as Digital Marketing Coordinator at Vlisco Netherlands B.V.
She is expected to use her years of expertise to grow the company’s digital platform. In clear terms, she will create, develop and execute social media communication, embark on weekly planning and execution of content in line with marketing activity calendar, to moderate social media communication and Content idea generation for the company.
Having implemented series of digital campaigns which include Pay-Per-Click, Display Digital, SEO audit, Content Marketing and Mobile Marketing for companies in the financial, FMCG and Telco industries to increase brand awareness and engagement as well as drive lead generation and grow usage of their products/services, industry watchers are optimistic that she will be able to deliver.
Ojo began her career in 2011 as a Business Development Executive Private Property Nigeria, before she moved to the banking sector to work with Diamond Bank Plc as Administrative Officer between October 2012 and November 2013. She later joined PAL Pensions as Pension Service Analyst between Nov 2013 to Oct 2015.
At PAL Pensions, she was responsible for the PAL social media platforms such as Live- Chat, Facebook page, LinkedIn page and Twitter account, maintaining ongoing communications with all accounts and fostering loyal, lasting relationships with Corporate (HNI) clients and their staffs among others.
After contributing to the growth of PAL Pension digital platforms, she joined Wild Fusion Digital Centre as Digital Marketing between Nov 2015 to Mar 2016, devising strategies to drive online traffic to the company website and other duties.
She joined Eat ‘n’ Go Limited ltd in 2016 where she served as the Lead, Digital Marketing Specialist for Domino’s Pizza Enterprises Limited, Cold Stone Creamery and Pinkberry Ventures before joining Vlisco Netherlands B.V.
Ojo holds Bachelor of Science (B.Sc.) in Mass Communication/Media Studies from the University of Lagos from 2006 to 2010 and a Diploma in Direct and Digital Marketing (Dip. DigM) from the Institute of Direct and Digital Marketing between 2016 and 2017.
Vlisco Netherlands B.V. is a subsidiary of Vlisco Group, which has three other subsidiaries: Uniwax, GTP and Woodin. The owner of Vlisco Group is Actis, a private equity investor with a focus on emerging markets, with headquarters in London, UK.
Vlisco Netherlands B.V. is located in Helmond, in the south of the Netherlands and it has a satellite office in Amstelveen for Marketing & Sales.