Tunji Faleye Durban, South Africa
Up in the Sky, one of Nigeria’s vibrant advertising agencies has won bronze in the Internet Video category on Saturday night at the grand finale of the 40th anniversary of the Loeries.
The agency’s whose work Closed-A Short Film was crafted for 9mobile (Etisalat) to promote Etisalat Prize for Literature won bronze for its effective communication and great impact.
Internet Video is about 30 second film produced and it is under the Film Category at the Loeries2018.
Closed-A Short Film tells a story a young man who is struggling to make meaning of his world. Up In The Sky delivers an amazing short film that tells of shame, confusion and hope for the 2016 Etisalat Prize for Literature Campaign.
Up In The Sky is a creative agency that believes in the power of agency/client collaboration. As a startup, the agency is excited to be creating campaigns that make a difference…delivering creative work that is truly creative. Its lean team is proficient in building and executing campaigns across ATL, BTL AND TTL channels.
The two-day award ceremonies that took place on Friday 17 and Saturday 18 August, hosted by Donovan Goliath, saw 287 Loeries awarded across 14 categories including 6 Grands Prix, 31 Golds, 69 Silvers, 113 Bronzes, 18 Craft Golds and 50 Craft Certificates.
More than 2,500 entries were received, with 15% of entries from outside South Africa. A total of 700 brands were represented by 265 agencies from 15 countries across Africa and the Middle East. The awards were judged by over 170 regional and international industry leaders in their fields including international jury presidents Fabian Frese, Ian Mackenzie, Nicolas Courant and Sebastian Padilla.
The Loeries is a proudly not-for-profit company that promotes and supports creativity by helping marketers, agencies and consumers appreciate the value of fresh thinking, innovative ideas and outstanding execution.
Culminating in the biggest creative gathering in the region, Loeries Creative Week brings together the best innovative minds from the industry for a festival that offers networking, creative inspiration and the recognition of great work.