Taiwo Adeleye Leaves ARM, Floats TeeA & Wye Creations
Taiwo Adeleye has left the services of Asset & Resources Management Holding Company, ARM HoldCo, where he last served in the capacity of the Vice President, Group Head-Marketing and Corporate Communications for the company.
Taiwo who is a career motivated individual with skills and competencies developed in over twenty-one years in core brand management and marketing communications, has forged a new path for himself by floating TeeA & Wye Creations Limited early in September. TeeA & Wye specializes in entrepreneurial undertaking in investments such as joint venture property development and sales, acquisition of undeveloped plots of land, real estate landed property, 3rd party investment in agribusiness and volunteer work in youths’ coaching /mentoring.
He had spent three years at ARM, having joined in 2015 where he had oversight for developing and driving the firm’s brand strategy for both premium and mass market companies (ARM Investment Managers, ARM Trustees, Mixta Africa, ARM Pensions, etc). In addition, he managed the corporate brand’s positioning (internal & external) and strategic execution of all business units’ marketing communications in both digital and traditional channels and for both B2B and B2C.
Before then, he was the Assistant General Manager, Head of Marketing & Corporate Communications for AXA Mansard Insurance plc, where he worked for more than three years. He was responsible for directing AXA Mansard Insurance’s overall marketing and corporate communications efforts and facilitate client development through marketing and client services programs.
Other places he has worked include PZ Cussons- Marketing Manager – HouseHolds and then Cadbury Nigeria Plc- Brand Manager Candies and then Integrated Marketing and Communications Manager.
Taiwo Adeleye studied mathematics at the University of Lagos, Unilag between 1990 and 1995, before getting an MBA in 2004, in Marketing.