Global brewing giant, Anheuser-Busch InBev has appointed Tolulope Adedeji as its Marketing Director for the West African region.
Tolulope who resumed her new position sometime last month, was the Associate Director, Brand & Commercial leader, Nigeria for Procter & Gamble, a position she quit in July, this year.
She is a thoroughbred marketing communication professional who has over 14 years of building brands and profitable market share growth across Africa, specifically in Nigeria, Ghana, Kenya, Uganda, South Africa and Ethiopia.
Some of her key achievements within Procter and Gamble includes working on award winning campaign like the ‘Always 8 hours’ campaign which was exported globally, designed and launched In-store marketing models, driving sales, awareness and trial in the retail environment/ stores, new brand design and launch across Africa among others.
She commenced her professional journey with P&G in 2004 as a Cost Analyst, got elevated in 2006 to the Customer Business Development Finance manager position and then to senior financial analyst- Gillette and Customer Business Development Finance, a year later. In 2008, she was made the Assistant Brand Manager for the Always brand, elevated to a Brand Manager in 2010.
Tolulope would go on to manage such brands as Always, Vicks, laundry and batteries brands. The same year, she got promoted to the Senior Brand manager position for P&G’s Instore marketing, West Africa. By 2014, she rose to become the Senior Regional Brand Manager (design & delivery) for Africa. By 2015, she was made an Associate Director: Brand and Commercial Leader for Ethiopia, before her last position at the multinational.
Tolulope graduated from Babcock University with a degree in Business Administration in 2003, obtained an MBA in Marketing from the Obafemi Awolowo University in 2007 and an M.Sc. in International Management in 2015 from the University of Liverpool.