Babaeko Returns As Member of Grand Jury For New York Ad Festival As Ogunlowo, Kosoko Debut

Steve Babaeko, Group Chief Executive Officer, X3M Ideas.

Steve Babaeko, Group Chief Executive Officer and Chief Creative Officer of one of Nigeria’s foremost creative powerhouses, X3M Ideas, has made a return to the prestigious New York International Advertising Festival, NYF, as part of the Grand Jury for the 2019 edition of the global creative mundial.

Also making the list from Nigeria is the duo of Sola Kosoko, a Creative Director with X3M Ideas and Chris Ogunlowo, also a Creative Director, from SO&U. While Babaeko who is also the Vice President of the Association of Advertising Agencies of Nigeria (AAAN) will be making his third appearance at the festival judging entries, Kosoko and Ogunlowo are debutants on the elite jury panel, a feat that underscores their growing influence beyond the Nigerian market.

Chris Ogunlowo, Creative Director, SO&U.

The trio will join other international creatives representing 65 countries from six continents to select the world’s best advertising. To date, NYF’s powerhouse 400+ Grand Jury represents the most diverse brain trust of global creative minds in the advertising industry from 65 countries.

From Argentina to Vietnam, this peer-nominated panel provides a comprehensive view of the advertising world today. This year’s Grand Jury, recruited from top global agencies and the hottest new boutique shops, is comprised of prominent award-winning chief creative officers, executive creative directors, creative directors, art directors, copywriters, executive producers, and marketing/PR pro’s all playing a pivotal role in selecting the World’s Best Advertising winners.

Sola Kosoko, Creative Director, X3M Ideas.

In a press release, Susan Glass Ruse, Executive Director of New York Festivals International Advertising Awards noted: “We’ve assembled a truly international jury with high level talent that spans the globe,” she said. “NYF has always been about recognising the work and the individuals who create it. Our juries and our competition categories are designed to reflect the diversity of great work and the people that produce it.”

She added that the Grand Jury will be appointed to panels that correspond with newly revised categories. New panels include Artistry & Craft in Advertising, Collaborations & Partnerships, Social Media & Influencer and Positive World Impact.

“We’re honoured to have such an exceptional and eclectic jury judging this year’s work,” said Heather Abrams, associate executive director of New York Festivals Advertising Awards. “Not only are we excited to provide our entrants with highly-regarded creatives to honour their work, but we’re delighted for our jury to see some of the fresh and bold ideas that come through in our new categories.”

Using New York Festivals online judging platform, the Grand Jury will review global entries through two rounds of meticulous judging and select the creative work that merits Shortlist and Finalist Status. The Finalist entries will then move on to the medal rounds. NYF’s Grand Jury is also the first line of defence, scrutinising ads to provide security against possible scam ads.

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