Plural Media Upgrades Flagship Digital Billboard At Allen Roundabout, Ikeja
In line with her continuous improvement culture, Plural Media has upgraded her LED Billboard into a 104sqm screen on Allen Roundabout, Ikeja, an area that is still reckoned as a reference point for entertainment and commercial buzz in the city of Lagos.
The reputable Allen Roundabout, Ikeja is an access point to streets like Allen Avenue, Opebi, Toyin, Adeniyi Jones, Oregun where lounge, clubs, hotels and restaurants including shopping centres, boutiques, banks among others can be found.
The upgraded platform delivers crystal clear images day and night in vivid colours to ensure impactful messaging with guaranteed audience that meets the out-of-home objectives of discerning Advertisers.
The screen went live a week ago and has been running perfectly since. The location is on one of the busiest high profile roundabout dominating two of the busiest arterial routes into Allen Avenue, Obafemi Awolowo Way junction/Agidingbi Road and Ikeja City Mall, Alausa.
The Demographics: Over 56,940,000 eyeballs comprising of workers, shoppers, fun seekers (in the socio economic class A,B,C,D) and residents can easily be targeted and reached in a year with an average of 156,000 eyeballs daily transiting this location (LASTMA Traffic Count).
The 13metres wide by 8metres high landscaped large-format digital screen incorporates advanced digital technologies capable of social media integration. Some of the unique contents displayed are Drive-Time to destination reports, Weather report, Temperature, Breaking News and Real Time Foreign Exchange updates.
More importantly, buying space on the platform is highly flexible and still affordable as you can place your campaign per, per minute or per hour and at your preferred time-belts depending on your objectives.