Glo Unveils Anthony Joshua As Brand Ambassador, To Launch 2nd Submarine Optic Fibre Cable

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By Azeez Disu

Telecommunications giant, Globacom is expanding its footprint to the world and reinforcing the spirit of dedication and success as it unveiled Nigerian-born heavyweight world boxing champion, Anthony Joshua as its global brand Ambassador.

While reeling out its plans for the year at the unveiling of the champion in Lagos recently, the company disclosed to media executives that it will launch its second fibre optic cable soon. Recall, the company had a remarkable year in 2018 clinching notable awards and retaining the spot as the second largest operator with a remarkable 45.3 million subscriber base.

With the endorsement by Joshua, the current WBA, (Super) IBF, WBO and IBO belts holder, Glo is positioning itself for the global market. Meanwhile, the telecommunication service provider’s TVC with the theme ‘Driving the Future’, which portrays the tenacity and fighting spirit of Nigerians to the world, is currently making waves online and offline.

Joshua in the TVC had captured the attributes that people around the world have come to know Nigerians for and what the brand is known for: “Speed, power, tenacity and the fighting spirit that Nigerians are known for, Naija, we too much, Glo I hail ooh,” he enthused.

2019 Plans

Speaking at the event, Bisi Koleoso, Deputy Chief Operating Officer, Technical, Globacom Limited, said the previous year ended well and the current year can only get better. “In the year 2019 that is this year, we are counting on your support to take our business to new levels of success in telecommunication as you continually invest in our mission to drive digital revolution in our country, Nigeria,” he said.

“We plan to share with you a new communication direction which is driving the future, wherein we shall share with you our plans to help our subscribers to dream big, rule their world and glow in pride, backed by a superior network that offers high quality voice and data, striving to provide the best value for money especially in terms of voice and data offerings.

“It is a new dawn in communication. You will recall that we have since launched in the year 2003, we have been supporting the music, comedy and movie industries in Nigeria, and other African countries. Many of the musicians, comedians, actors and actresses have at one time or the other been chosen as Glo ambassadors, thus projecting the continent a refreshing light through thought provoking and inspiring African movies and music.


Many of the musicians, comedians, actors and actresses have at one time or the other been chosen as Glo ambassadors, thus projecting the continent a refreshing light through thought provoking and inspiring African movies and music.

“Today, I am pleased to inform you that we have taken this launch higher with the unveiling of Anthony Joshua, a global icon and all the student champion many times over.

On a different note, the company also said it is investing massively on infrastructure. This investment includes its second submarine optic fibre cable earlier mentioned which it said will be launched between the third and fourth quarters of the year.The Group Chief Technical Officer, Globacom, Mr. Sanjib Roy, said the submarine cable would connect Lagos directly to the Southern parts of Nigeria.

“We plan to initiate new data analytic tools to capture subscribers’ experience in real time and also take pre-emptive actions to improve the network. Also new sites would be rolled out into rural areas, banishing digital divide between cities and villages,’’ he said.

Range of New products and Services

The Glo management further disclosed that the company’s products and services would be released in batches in the coming days and weeks. They include: Glo Drive, Glo Health, Glo Entertainment Portal, Glo Mobile Money, Glo Call Connect Service, World Connect and Glo Titi, the Artificial Intelligence platform.

Koleoso said as the innovation leader in Nigeria’s telecom space, Globacom is committed to ensuring that Nigerians were not left behind in the march to a digitalised world. “We have invested massively in new technologies to introduce these products which we believe will redefine business, social and personal pursuits.

“Having ended 2018 on a very high note, retaining our position as the second largest operator with a remarkable 45.3 million subscriber base, we have resolved to further enrich customer experience on our network with these new offerings,” Koleoso declared.

One of the key products, Glo Drive, addresses problems subscribers face with storing their data by offering limitless storage capacity in the cloud, while Glo Health Care is a digital health assistant designed to offer Nigerians access to best doctors in the world directly on their phone.

The Glo Entertainment Portal offers a single point of access for millions of digital entertainment content through Glo Café. The Glo Mobile Money, he stated, is an agent network which would hasten the drive towards a cash-light Nigerian society by enabling financial transactions on the mobile phone and extending financial inclusion to over 60 million unbanked people in the country.

Glo Artificial Intelligence platform will engage customers directly and assist them to get information about data plans, prepaid plans and Value Added Service (VAS). This enables customers to choose the most convenient plan, resolve issues and ask questions 24/7 without any human interface.Also disclosed is Glo Connect which helps subscribers stay connected all the time even if the subscriber’s phone is switched off, has zero balance, or is out of coverage area.

The last solution is the World Connect, which ensures that business executives stay connected to their offices anywhere in the world by offering them the most affordable roaming data in 60 countries with over 6.4 million wifi hotspots worldwide. The infrastructure will be available in all world airports.

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