Osobajo Oyinade Joins Uber As Marketing Manager, West Africa
Uber has appointed the former Marketing Manager for Philip Morris Nigeria, Osobajo Oyinade as its new Head of Marketing, West Africa.
In her new capacity, Oyinade will be responsible for leading the marketing direction for Uber within the West African market.
Her appointment which took effect from this month came after she left the services of Philip Morris in December, last year. While at there, she was the head of marketing responsible for developing long and mid-term portfolio strategies and corresponding marketing plans for all brands from the stables of the company in Nigeria. She was also responsible for the implementation of approved plans, in order to support the achievement of share of market, volume, share of segment and brand equity KPIs of PMI overall marketing strategy, brand portfolio development and long term goal in the market.
Oyinade is a highly prolific marketing professional with over 10 years broad experience and specialties in strategic marketing management, portfolio innovation strategies, brand equity management, analysis, market segmentation, brand profitability, product development, marketing, data analytics, consumer conversation management, consumer behaviour analysis, media content strategy, communication channel strategy and digital and media marketing.
Part of her years’ experience includes a period of over four years spent at Diageo Group where she was Brand Manager for the Johnnie Walker brand and Innovation Manager for Spirits and RTD. She was also at DDB Lagos where she spent over four years and also at SO&U, where she commenced her career.
Oyinade is an alumna of the Lagos State University who possesses a degree in Microbiology from the institution. She also holds an M.Sc in Media & Communication, Marketing Communications from the School of Media and Communication, Pan-Atlantic University and a certificate in Digital Media/Internet Marketing from BlueMagnet Web Intellect, Johannesburg, South Africa.