Otome Oyo Joins EXP As Client Service And Strategy Director
After quitting the services of food and beverage giants, Suntory Beverage & Food Africa, Middle East & Caribbean, Otome Oyo has joined EXP Nigeria, one of Nigeria’s leading experiential agency, as the agency’s Client Service and Strategy Director.
Oyo joins Rosemary Akpo who also left Suntory recently to join EXP as Managing Director. He is expected to see to the growth of the agency while working to increase its client base. Similarly, he would be working with other members of the agency to achieve EXP’s vision of becoming the number one 360 experiential agency in the country.
Oyo whose specialties are business, brand and marketing strategy development and implementation, marketing asset development and production, content based digital marketing, has had experience working in the telecoms, oil & gas, packaging as well as food & beverages industries across Africa with such organisations as TetraPak, Nestlé and the Coca Cola company, developing brand and marketing strategies for both internal and external consumers.
From Airtel Nigeria as Assistant Safety Coordinator from 2002 to 2003, Oyo later moved to Nestle S.A as Brand Manager-Nestle Milo from 2003 to 2006. Meanwhile, from 2007 to 2008, he served as Corporate Development and Strategy Manager at Sahara Group.
Remarkably, in 2009, he joined TetraPak as the company’s Category Manager while in 2010, he joined The Coca-Cola Company. At Coca-Cola, he started as Brand manager-Still Beverages, before he was elevated to Senior Brand Manager-Still Beverages (Lagos, Nigeria) and in 2013, he was promoted to Business Unit Senior Brand Manager Coca-Cola Trademark (Nairobi, Kenya).
Thereafter, he joined Diageo (Guiness Nigeria PLC) in 2015 as Head of Customer Marketing –Spirits before becoming Marketing Manager, Malts & APNADS.
In 2017, he joined Suntory Beverage & Food Africa, Middle East & Caribbean as Central Marketing Manager, Lucozade. He held the position till July 2018 before he was elevated to the position of Head of Brands and Brand Development. In that capacity, he was in charge of all brand development across the Africa, Middle East and the Caribbean region, including communication and assets development, lifecycle management, brand introduction for all markets within the AMC region. He also supported local marketing teams in development of Suntory brands in their markets.
He is an Adjunct Faculty Member at Alphabet Media Academy and a Board Member of Orpheus Communications (Owners of City 105.1FM). He holds a degree in Mechanical Engineering from the prestigious University of Ibadan, as well as an MBA in Marketing, Business Strategy and Innovation from the Imperial College, London.
Exp Nigeria is part of Africa’s largest and leading experiential agency network – Exp Group and was the first specialised experiential agency to open in Nigeria, having opened its Lagos office in 1997.