Nestlé Reiterates Commitment To Grassroot Sports With 2Ist Edition Of MBBC
FMCG giants, Nestlé Nigeria has reiterated its continuous commitment to the development of grassroot sports with the announcement of the commencement of the 21st edition of the MILO Basketball Championship (MBBC).
Over 1.5 million children have participated directly in the Milo Basketball Championship which has been ongoing for over 20 years. One of its flagship brands, Milo, has been at the forefront of grassroots sports development, promoting an active lifestyle to help children stay healthier. In the past six years alone, 140,000 students have participated annually. From 500 schools, MBBC now reaches nearly 10,000 schools across Nigeria every year.
Speaking at a press conference held at its Illupeju Head Office, Nestle Nigeria’s Managing Director and Chief Executive Officer, Mr. Mauricio Alarcon said, “Good nutrition and an active lifestyle are two important elements to living a healthier life. In line with our purpose, which is enhancing quality of life and contributing to a healthier future, we therefore encourage children to be active through sports.”
“Nestlé Milo Basketball Championship also provides a platform to help children imbibe life skills and values, which enable them to be successful in any area of their lives, on or off the court. These values include perseverance through hardship, courage to overcome fear, ability to work in a team, self-belief, respect and leadership. We believe that sports provide opportunities for the development of qualities that set the foundation for a child’s future.”
The regional conferences of the 2019 MBBC will run from the 8th to the 29th of May. The qualifying schools from these conferences in the Savanah, Central, Equatorial, and Western regions will converge in Lagos for the national draws on the 27th of June 2019. Winners of this stage will play in the finals on the 4th of July 2019 in Lagos, Nigeria.
According to the Category Manager, Mr Femi Akintola, “MILO is committed to continue to inspire youth participation in sports, which speaks to its brand essence – ‘Nourishing Ambitions’. Nestlé Milo Basketball Championship has been a training ground and building block for many champions who now play professional basketball. One of such is Nkechi Akashili who played in the 2006 African Cup for Women Champion Club, and the 2017 FIBA Women’s Afrobasket. She has been named Most Valuable Player five times in the course of her career.”