Insight Publicis Wins Big At The African Cristal Media And Advertising Summit

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Dr. Tendai Mhizha – Managing Director, Insight Publicis

Foremost Nigerian marketing solutions provider, Insight Publicis has emerged as the most awarded West African agency at the just concluded African Cristal Media and Advertising Summit held in Barcelo, Marrakech Morocco.

Insight Publicis came out tops clinching 3 Ispahan (silver), and 2 Whites (bronze) medals ahead of other notable agencies ably represented from the region.

The African Cristal Media and Advertising summit is an event for marketers and marketing communication agencies across Africa and the Middle East. In addition to the five awards, Insight had a total of ten shortlists across multiple categories. Other Nigerian agencies with nominations included; X3M Ideas, SO&U, Noah’s Ark, BBDO West Africa & DDB.

The Cristal trophies awarded to Insight Publicis include:

Best Use of Guerilla Marketing:

Silver (Ispahan) Award: Wimbiz Expo “No More Lipservice”

Promo & Activation:

Silver (Ispahan) Award: Wimbiz Expo “No More Lipservice”

Radio:

Silver (Ispahan) Award: Powerbug Solar Solutions “Defeat The Darkness”

Print:

Bronze (White) Award: The Artbox Project “Don’t Rob Them Of Gifts You Can’t Give Them”

Radio Strategy:

Bronze (White) Award: 7up 2018 Felabration “Overtake”

“For us, it’s always a thing of joy to see real-life solutions created for clients, actually go on to win at these awards. Winning is something Insight has been known for, over the years, so we’re just continuing in our tradition of excellence” said Dr. Tendai Mhizha, Managing Director of Insight Publicis. “The awards are not only a testament to Insight Publicis’ key achievements, but also solidifies the company’s positioning as a market leader in the industry. We will continue to unfold strong insight-based solutions for our audiences,” she added.

Chuka Obi, Executive Creative Director, Insight Publis at the 2019 African Cristal Media and Advertising Summit held recently in Marrakech Morocco.

Insight Publicis is also in the gunning for the ACT Cannes Lion 2019 awards as the only West African agency in the mix. For an almost forty years old Nigerian business, this is great testament to the vision and clarity of the founding fathers of Insight. Insight Publicis continues to lead the pack amongst agencies and is still a reference point for marketing practitioners across the continent.

The Cristal Awards Media and Advertising summit, which took place in Morocco, rewards the best campaigns of the year, across Africa and the Middle East. It includes the following categories: Film, Press, Radio, Integrated, Outdoor, Digital, Mobile, Online Video, Film Craft, Brand Entertainment & Content, Effectiveness, Promo & Direct, Media, Design, Corporate & PR.

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