APCON, LASAA, OAAN Condemn Indecent Mobile Advertisement In Lagos
The Advertising Practitioners Council of Nigeria (APCON) and agencies which include Lagos State Signage & Advertisement Agency (LASAA) and Outdoor Advertising Association of Nigeria (OAAN) have condemned the repulsive viral video of semi-nude ladies in a see-through mobile advertisement truck circulating on social media. The offensive mobile advertisement for a yet-to-be identified product or service was supposedly exposed and driven along Lekki-Epe Expressway in Lagos.
The mobile truck was spotted around Lekki /Ikoyi toll gate this weekend with Lagos State plate number APP713XL.
Condemning the advertisement, a statement signed by Acting Registrar/Chief Executive Officer, Mrs. Ijedi Iyoha reads “APCON strongly condemns the advertisement which is grossly indecent, disrespectful to Nigeria’s culture and prepared with little or no sense of social responsibility. It violates the common principles of decency promoted in the Code of ethics of advertising practice and unnecessarily exploited and depicted unwholesome sexual behaviours.
“We have activated all necessary measures to ascertain the persons or advertising agency or agencies or organisations behind the act and shall be working with other relevant government agencies and advertising stakeholders to ensure that the rule of law is applied and to further ensure that such and similar abhorrent forms of advertisements are avoided in future.
“APCON is committed to ensure that all advertisement in Nigeria or directed at the Nigerian market shall be legal, decent, honest, truthful, respectful and mindful of Nigeria’s culture, constitutional tenets and relevant lawful enactments as well as having a high sense of social responsibility.”
Similarly, LASAA has also condemned the indecent advertisement, stating that the full weight of the law, as enshrined in the Agency’s extant law, will be meted on the company owning the erring outdoor mobile truck.
Therefore LASAA assures members of the public that the Agency shall henceforth scrutinize activities of mobile trucks to forestall a recurrence of such an avoidable obscenity.
A statement signed by the agency’s MD/CEO, Mobolaji Sanusi reads “The attention of the Lagos State Signage & Advertisement Agency (LASAA), has been drawn to a viral video on social media of a queer display of semi-nude women in an outdoor Mobile advertising truck around the Lekki/Ikoyi toll gate.
“While the agency is working on ascertaining the status of the truck with Lagos State plate number.APP713XL, we wish to state, without equivocation that, no outdoor mobile advert truck within the jurisdiction of our dear state is licensed to display such crass immorality of the calibre that the owner(s) of this truck exhibited on our roads over the weekend.
“The government of Lagos State, under the leadership of Governor Babajide Sanwoolu, has zero tolerance for any slightest attempt by anyone, under any guise, to debase the moral fabric of our dear state. Nobody can hide under the guise of engaging in outdoor advertising business to display obscenity that is antithetical to our cherished cultural and moral values.
“The full weight of the law, as enshrined in the Agency’s extant law, will be meted on the company owning this erring outdoor mobile truck. We assure members of the public that the Agency shall henceforth scrutinize activities of mobile trucks to forestall a recurrence of such an avoidable obscenity.”
Also, OAAN dissociates self from the indecent advertising truck. According to a statement issued by the association and signed by its President, Emmanuel Ajufo, OAAN said it does not subscribe to the show of shame on the streets of Lagos by ladies dressed in nudity.
The statement reads: “OAAN is a responsible association and our members are disciplined and would not be involved in unprofessional campaign such as seen in the viral video.
‘’In strong terms we condemned with all sense of sincerity the Indecent Advertising campaign and its content. We as an association do not subscribe to the show of shame on the streets of Lagos by ladies dressed in nudity.
The association said that is fully ready to work with appropriate authorities to ascertain the brain behind of the show of shame.’’