Nigeria’s Noah’s Ark, X3M Ideas, Others Make Loeries 2019 Final Shortlist


Jeremiah Agada from Durban, South Africa.

Following a very thorough and rigorous judging process by the Jury that ended yesterday, Nigeria’s Noah’s Ark and X3M Ideas are agencies whose works have made it to the final shortlist of works to be awarded tomorrow and Saturday at this year’s Loeries Creative Week.

Noah’s Ark’s ‘Portmanteau’ for Airtel Nigeria 4G ensured that the agency registered its name in the final shortlist as the work made it to the Film Category under TV & Cinema Commercials – above 90s sub category. The agency’s popular ‘Gele’ also for the Airtel Nigeria brand got shortlisted for the Film – TV & Cinema Commercials – above 90s category too.

X3M Ideas is also in contention as its ‘Glo Anthony Joshua’ commercial created for the Globacom Nigeria brand got shortlisted for its Direction in the Film Crafts Category. The same work also made the final shortlist for Editing in the Film Crafts Category too.

In the Shared Value Category, the MultiChoice Talent Factory got shortlisted for ‘Igniting Africa’s Creative Industries.’

In the Student Category, Nigeria’s O2 Academy gave a good showing, getting five different works shortlisted works in the process. Its short film, Ounje Ale (night food or dinner) got shortlisted in the Online Film, Short Film & Music Videos sub category. ‘Safe Place,’ its innovative advocacy campaign against depression for Real Visionaries Initiative got shortlisted in the Out of Home sub category of the Student category of the awards. In creatively connecting anonymous depressed individuals with therapists, the academy deplored an OOH ad that looks a smiling person but on closer look, is a combination of a depressed person in several postures. It has a sensor that makes one of the images zoom in.

The academy’s ‘3D Zebra Crossing’ that trended on social and has corporate organisations like Wema Bank Plc adopting it made it to the final shortlist of works in the Out of Home sub category while its ‘Always save the day’ work for the Always sanitary pad brand got shortlisted for the Package Design sub category. Lastly, O2 Academy’s ‘Spirit of Lagos’ for Absolut Vodka got shortlisted for the Print & Design Crafts – Art Direction sub category.

The Loeries has been at the forefront of recognising, rewarding, inspiring and fostering creativity and innovation by encouraging creatives to tell better stories. It has over the years maintained its reputation as the ultimate benchmark across Africa and the Middle East with judging process adjudged to be of the highest standard and having a jury made up of accomplished representative leaders from around the world.

All winners will be announced at the awards ceremonies during Loeries Creative Week.

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