Jaiye Opayemi Emerges PRCAN president

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Israel Jaiye Opayemi, MD/Chief Strategist, Chain Reactions









By Tunji Faleye

Managing Director and Chief Strategist of Chain Reactions Nigeria, Israel Jaiye Opayemi has been elected president of the Public Relations Consultants Association of Nigeria at the 2019 Annual General Meeting (AGM) which took place on Friday, September 6 in Lagos.

A senior PR practitioner, Chuddy Oduenyi served as chairman of the electoral umpire that produced the new leaders.  

Opayemi, who succeeded John Ehiguese, promised to further reposition the association while John Ehiguese, who served for two-term as President, had earlier spoken about his confidence in the new exco.

Other officers elected unopposed include Adedayo Ojo, CEO, Caritas (Vice President), Bolaji Abimbola, CEO, Indigo Communications as Publicity Secretary and Raheem Olabode of CMC Connect as Treasurer, among others.

Jaiye Opayemi, who won the ‘PR Practitioner of the Year’ at the 2018 edition of Lagos PR Industry Gala Awards (LaPRIGA) is one of the best brains in the PR industry. Chain Reaction is one of the country’s leading public relations and integrated communications consulting firms. It is the exclusive Nigerian affiliate and preferred West Africa’s partner of Edelman, the world’s largest PR firm with presence in 65 countries across the globe.

Also, Opayemi’s Chain Reactions Nigeria was named the ‘Best Reputation Management Consulting Firm in West Africa’ at the 7th edition of Nigeria Brand Awards 2017 organised by International Brand Award Nominees in the keenly contested Gold Category award that featured two leading Ghanaian agencies: Insel Communications Ltd and GMA Communications Inc.

He and the new members of the executive committee of the association will be bringing their wealth of experience to bear in piloting the affairs of the association for the next couples of years.

The Public Relations Consultants Association of Nigeria is a trade sectoral group for the public relations industry in Nigeria. Public Relations Consultants Association of Nigeria (PRCAN) was founded in 1984. The association aggregates and articulates the interest of member firms and works to uphold best practice in public relations in Nigeria in the areas of standards, conduct as well as economic well-being for the public relations industry generally and public relations consulting in particular for the benefit of all stakeholders.

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