Ogunlesi Exits R&B Public Relations, Joins Black House Media Group’s ID Africa
Brands public relations and marketing communications executive, Oluwatobi Ogunlesi resigned his appointment with R&B Public Relations agency effective July 2019, and is joining BHM Group’s ID Africa, a fast-rising marketing, media and technology agency in Lagos, Nigeria using creativity and technology to produce unusual ideas that deliver value.
Ogunlesi, an alumnus of Pan Atlantic University, Lagos Business School MBA program was the account executive responsible for managing projects/campaigns for Coca-Cola Nigeria and Johnnie Walker Nigeria brand portfolios resident with the PR agency. He did these and much more in collaboration with the Coca-Cola and Diageo brands team, and other members of the agency councils for both multinational corporations.
Some of the projects executed by Oluwatobi while at R&B Public Relations include the Coca-Cola 1Litre #mamadimama post launch campaign, the COPA Coca-Cola campaign, a Coca-Cola Christmas campaign, the EPL & Coca-Cola partnership #leggonaija, the Coca-Cola & AFCON sponsorship #NigeriaUnited, the Johnnie Walker Whisky dinners for high network individuals, the Johnnie Jazz and whisky; Johnnie Walker’s flagship music event, the Johnnie Walker Aged 18 years launch and the launch of the limited edition White Walker by Johnnie Walker, a whisky drink created from the partnership between HBO’s Game of Thrones & Diageo’s Johnnie Walker.
In his new position, he is expected to manage public relations for ID Africa, BHM Groups Digital agency, taking charge of client service, strategy and media relations, while also working collaboratively with the business development team to win new PR businesses.