Abu Esther Leaves C&F Porter Novelli, Joins Caritas PR

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Abu Esther

Brand Communicator’s ‘People on the Move’ has gathered that young and versatile perception management professional, Abu Esther, has quit the services of C&F Porter Novelli to join full-service public relations, reputation management, digital engagements and management consultancy, Caritas PR.

She is expected to bring to fore her experience and expertise in helping the team at Caritas nurtures world’s most highly-admired companies protect, manage and capitalize on their reputation. Prior joining C&F, Esther cut her teeth working at Wilflower PR, Brooks & Blake and Belfry Africa where she was the Lead Consultant.

In the relatively short time she commenced working in the PR industry, she has worked on such accounts and project as Diageo (Guinness Foreign Extra Stout, Malta Guinness, APNAD PET Launch), NSE, PwC, Frontier Oil, Girl Effect (Girls Connect Initiative), Financial Reporting Council of Nigeria (Public Hearing and Sensitization on the Nigerian Code of Corporate Governance), SAHCO (IPO) and CHIVITA.

She was also involved in such campaigns as the Coca Cola’s Coke Island Party that birthed the campaign launch of Coca-Cola’s ‘Taste The Feeling,’ The Coke’s ‘Share a Feeling Campaign’ launch (2015 & 2016), GLO CAF among others.

Her foray into fashion and entertainment PR has seen her handling the Ask Series, OUCH, Africa Fashion Roundtable, The Waterside Ikoyi Lagos, Goge Africa, TV Creed, Olorisupergal’s Book Launch, Jaylee to the World ( A Drummer vs DJ concert). She has also worked for such celebrities as Waje, Yemi Alade, Jaywon, Meg Otanwa, Joke Silva, Olorisupergal, Jane Michael, Bez, Ycee and DJ Cuppy.

Abu Esther is an alumna of the University of Nigeria, Nsukka, UNN where she obtained a Bachelor’s degree in Mass Communications and also an alumna of University of Lagos where she obtained a Master’s degree in similar course.

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