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E-Commerce, Video Boost Global Ad Spend’s Quick Recovery
A pronounced pivot toward e-commerce and video has seen global ad spend bottom out quicker than expected, with forecast falls now expected hit the floor with a 7.5% contraction to $587bn in 2020 - as opposed to a 9.1% fall as initially!-->!-->!-->…
TikTok Hits 100 M User Milestone In Europe As US Sale Deadline Looms
TikTok has breached the 100 million monthly users mark in
Europe as young people across the continent embrace video-based pranks, dancing
and lip-syncing.
The news follows reports that TikTok’s parent firm,
ByteDance, will not!-->!-->!-->!-->!-->!-->!-->…
Facebook Hands Advertisers More Granular Brand Safety Tools
Facebook has updated its brand safety tools to give
advertisers more granular control over where their content appears. Expanded
controls include an exclusionary tool that allows for content-level suitability
on video.
What has!-->!-->!-->!-->!-->!-->!-->…
WPP To End Salary Sacrifice For Top Agency Executives
WPP is to end voluntary salary
sacrifice for about 3,000 of its senior agency executives after three months.
The agency giant announced temporary salary reductions of between 10% and 20% at the end of March "to protect!-->!-->!-->!-->!-->!-->!-->…
4 Marketing Automation Tools To Help Small And Mid-Size Businesses
Growing pains are part of the deal, of course, but miring
yourself in tech details eats up time and money—and often your patience. Try
these approaches to ease your workweek.
By Chad Ruff
Marketing automation isn’t a thing of!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Andrew Human To Leave The Loeries
Andrew Human, CEO, The Loerie
CEO
of the Loeries, Andrew Human, will be leaving the organisation after 15 years
at the helm, during which time the Loeries was transformed into a globally
recognised festival and the highest!-->!-->!-->!-->!-->…
Toxic Flag Wins Loeries 2019 Dove Public Service Award
L-R: Tseliso Rangaka, Loeries Chairman; Sne Njapha, Senior Assistant Brand Manager for Dove Masterbrand and Skin Cleanse in South Africa and Sarah Berro, Executive Arabic Creative Copywriter at Impact BBDO, Dubai at the recent Loeries 2019!-->…
Cannes Lions Opens For Five Days Of Learning, Inspiration, Networking
By Joshua Ajayi
The Cannes Lions International
Festival of Creativity has opened its doors for the 66th year today for five
days of learning, inspiration and networking.
Cannes Lions Chairman, Philip
Thomas, said, “The!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Cannes Lions Announces 2019 Award Entry Numbers
By Joshua Ajayi
The Cannes Lions International
Festival of Creativity has announced that a total of 30,953 entries from 89
countries will compete to become the global benchmark for excellence in
creativity and effectiveness for!-->!-->!-->!-->!-->!-->!-->…
Ludus Post Productions Makes The Cut For Loeries 2019
Ludus celebrating gender equality in the industry
"Ludus Post Productions is
a post-production facility reimagined – a facility that caters for the needs of
production houses, directors and agencies. Where work meets life." –!-->!-->!-->!-->!-->…