Browsing Category
Industry
How eCommerce Businesses Can Take Advantage of AI
The eCommerce industry is booming and this is projected to continue. With such a wealth of eCommerce businesses, and competition set to become even more fierce, staying visible and relevant has never been such a challenge for online…
TVC News Soars High At NMMA, Bags Best TV Station Of The Year
For its invaluable contribution towards the deepening of Nigeria’s broadcasting industry, TVC News, a member of TVC Communications, has bagged the NBC Prize for the “Best Television Station of the Year” at the 26th Nigerian Media Merit…
Asia-Pacific Leads Global Adspend Growth
Growth in global advertising spend is expected to reach 3.8% in 2019, amounting to US$625bn, with some markets in Asia-Pacific – especially China and India – contributing above average rates of growth to the worldwide increase. That is…
NIMN Slams NLRC Over Interference, Closure Of Nigerian Breweries
The National Institute of Marketing of Nigeria, NIMN has condemned what it termed an undue interference by the National Lottery Regulatory Commission, NLRC, in the affairs of its corporate members. The institute slammed the NLRC for its…
NIMN Inducts New Fellows, Honours Two Others
The National Institute of Marketing of Nigeria (NIMN) has inducted 27 persons and upgraded 14 members, while it admitted two others as honorary members into the Institute’s Body of Fellows at the 2018 edition of Conferment of Fellowship…
LAIF 2018: DDB Lagos Emerges Nigeria’s Most Creative Agency
…As Insight, X3M Ideas, SO&U, Culture Impress By Jeremiah Agada The 2018 edition of Lagos Advertising and Ideas Festival, LAIF may have come and gone but the memories of the showcase will remain for a long while. Quite unlike other…
Charles Imuzeze Bows Out Of Verdant Zeal Group
By Azeez Disu Charles Imuzeze, Managing Director of Great Measures Media, a subsidiary of Verdant Zeal Group has exited the services of the media-advertising agency after a decade of offering his expertise. His resignation will take effect…
141Worldwide Evolves To Nitro121, Launches School Initiative
By Jeremiah Agada One of Nigeria’s leading marketing communications companies, 141Worlwide has transformed to a new name, logo and identity, Nitro121. Announcing the new identity during the rebranding party at its posh G.R.A, Lagos office,…
Ad Spending Expected To See Slower Growth In 2019
Three top ad forecasters—GroupM, Magna Global and Zenith—say ad spending next year will see slower growth than 2018 and one predicts that digital spend might finally be slowing down. GroupM, WPP's media investment group, is downgrading its…
Isobar ‘Augmented Humanity’ Report Identifies Key Digital Trends For 2019
Global digital agency Isobar has released its ‘Augmented Humanity’ report for 2019, an exploration of five digital trends for the year ahead. The report explores the extent to which humanity will work in harmony with technology to expand…