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Interswitch Boss, Others Canvass Leveraging Technology For Growth At Revamped Innovention
Mitchell Elegbe, CEO, Interswitch Key stakeholders led by Mitchell Elegbe, the Chief Executive Officer of Interswitch- a foremost integrated payment solution and transaction company have made a case on leveraging technology to leapfrog…
Survey: Advanced TV Ad Budgets Forecast To Rise
While TV-video media-buying executives expect to see an increase in advanced advertising TV budgets in the coming months, many are still concerned with measuring campaign effectiveness, according to a new study. Nearly 80% of local and…
AAAN To Host 14th LAIF Awards In December
The Association of Advertising Agencies of Nigeria (AAAN) has concluded plans to host the 14th edition of the Lagos Advertising and Ideas Festival (LAIF) awards. According to the organisers, the event will hold December 14 in Lagos…
The PR Approach For The Digital Future
In today's high-speed ‘always-on’ world, where everyone is scrolling through their phones and sifting through all sort of information via web or social media, it just takes a single careless moment to cause loss of industry reputation…
‘Consumers Are Trusting Influencers Lesser’: IPG Study
IPG Group’s managing director, Terry Peigh, revealed the ‘New Realities’ report in Mumbai recently. The six-country (India, USA, Russia, Brazil, China and South Africa) study looks at purchasing attitudes and habits of consumers. …
Survey Reveals Drop In Women Representation In Executive Marketing Roles
By Imogen Watson According to the third annual Diversity Best Practice (DBP) Inclusion Index and the second annual #inclusive100 benchmark, there has been a drop in the number women of working in executive positions, despite efforts to…
Decline In Women Leaders At Advertising, Media And Technology Companies: She Runs It Survey
By I-Hsien Sherwood New data from She Runs It and management consulting firm Diversity Best Practices shows a troubling decline in the number of women in executive positions in the advertising, media and technology industries. …
Three Crisis Comms Lessons For In-House Communicators
How can you draw comparisons between the Rana Plaza factory collapse and the Scottish Child Abuse Inquiry? What is the common ground between preparing for a crisis at The Ryder Cup and preventing a crisis at an independent school? How…
GroupM Forms Coalition To Increase Engagement With Multicultural Audiences
By Larissa Faw GroupM and eight media, technology and publishing groups, including Google, Disney, and Twitter, are joining forces to launch the New Majority Coalition, a consultancy designed to help brands better adapt to the…
Isobar Launches XR Playbook To Guide The Future Of Experience
New York-based global digital agency, Isobar, has published an XR playbook, a guide to help marketers leverage mixed realities, support creative experiences and drive business growth. The book looks at the history of technology and…