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Global Ad Trends: AVOD Spend To Double In Next Five Years
Advertiser-funded video on demand (AVOD) is outpacing other paid media with spend set to double to $47bn by 2023 worldwide, according to WARC’s latest Global Ad Trends report, out today. More broadly, both consumer and advertiser…
Fresh Facts Emerge On Media Debt As Multinationals Plan 180-Day Payment Cycle
Fresh facts are beginning to emerge on the ageless advertising and media debt which has created serious disagreement among advertising agencies, media and the advertisers who are multinationals. Findings by Intelligent Unit of Brand…
Udeme Ufot Urges Industry Regulation To Curb Political Smear Campaigns
In anticipation of the commencement of the 2019 general election, stakeholders in the communications industry gathered to discuss critical issues around the management of electioneering campaign communications and highlight the rules of…
Publicis To Auction Under-Performing Health Services Unit
French-headquartered advertising network Publicis Groupe is pushing on with the sale of its loss-making healthcare subsidiary Publicis Health Services, the company confirmed during its third-quarter results. Publicis Health Services was…
Facebook Accused Of ‘Deceiving’ Advertisers By Inflating Ad Views By Up To 900%
Facebook has found itself back behind the dock over accusations that it over-inflated its ad view statistics by as much as 900% in order to entice advertisers to part with their cash. A legal-filing brought against the social network by a…
Focus On These Four Areas To Improve Your Marketing Using AI
When it comes to marketing, the goal of this game is not to win; it's to keep playing and to leverage data to improve your play over time. Great marketers use new tools to enhance their ability to do this efficiently and effectively, and…
Digital Marketing Trends That Are Changing The Way We Market To Consumers
Chatbots have been around for some time now. The technology, which combines the use of text, voice and messaging to converse directly with consumers, has been used longer than virtual reality. But this year, it’s taking the spotlight.…
Marketers Continue To Struggle With Integrated Campaigns
Marketers globally continue to struggle to assess their marketing performance due to disconnects in strategies for reaching consumers. A failure to understand cross-channel behaviour and uncertainty around optimising their media…
Dubai Lynx To Open For Entries Oct. 23
Premier creative advertising awarding platform for Middle East and North Africa, MENA, the Dubai Lynx will open for entries on the 23rd of October for the 2019 edition of the Awards scheduled to run from 10th to 13th March, next year. At…
APCON Set To Hold Stakeholders’ Forum On Political Communication
Advertising Practitioners Council of Nigeria (APCON) in partnership with Advertising Practitioners Association Abuja Chapter (APAAC) has concluded plans to hold a one day stakeholders’ forum on political Communication scheduled for…