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62% Of B2B Marketers See Video As Priority Format, Finds Linkedin Study
Two thirds (62%) of B2B marketers polled by LinkedIn believe that video should be the primary platform of any creators. 202 B2B digital marketers were polled in the UK and Ireland between February and March 2018 by Microsoft’s professional…
How Out-Of-Home Media Companies Must Reinvent Themselves As Publishers To Survive
By Dave Etherington For the past five years, industry leaders have been heralding the golden age of out-of-home (OOH) advertising, predicting it will evolve into a medium that could do pretty much anything. The rhetoric around out-of-home…
New ANA Study Shows Growing Advertiser Support For Influencers
A new survey from the Association of National Advertisers shows strong and growing approval of influence marketing, with more than 75% of them using it, and 54% saying they were satisfied or very satisfied with how well it works. Tops…
Kehinde Salami Launches Book, Floats iD8 Academy
The President of the Experiential Marketers Association of Nigeria, Kehinde Salami, recently launched a marketing communications book entitled: ‘To Every Man A Brain: How To Discover and Unleash The Power of Your Creative Mind’ at the…
Online Surge And Rising Confidence Propel Global Ad Spend To New Heights
Global advertising expenditure has recorded its largest upgrade in seven years on the back of rapidly rising confidence and booming online spend, which is expected to exceed 40% of global adspend this year. Zenith’s latest advertising…
Africa’s Reputation: Stakeholders Chart Ways On How ‘Mediatainment’ Can Change The…
By Azeez Disu With the negative narrative of Africa on the spotlight, stakeholders at the 2018 edition of Innovention Series have pointed that positive storytelling, deployment of branding techniques, technology and media deployment will…
Ad Industry Comes Together To Tackle Sexual Harassment
The advertising sector is hoping to have its own #TimesUp and #MeToo moment, with industry bodies coming together to issue a rallying cry and help eradicate sexual harassment from the industry entirely. Aimed at all sexualities, genders,…
Austen Peters, Semenitari, Olugbodi, Others Headline Verdant Zeal 7th Innovention Series
Bolanle Austen-Peters, Ibim Semenitari and others have been announced as the speakers for the 7th edition of the ‘Innovention’ Series organized by Verdant Zeal Marketing Communications Group. The event with the theme “Building Africa’s…
PHD’S Merge: A Publication Closing The Technology Gaps
By Azeez Disu The seamless interaction between humans and technology is changing the way businesses now operate globally with the likes of Artificial Intelligence, Big Data and others. In this regard, Ray Kurzweil forecasts that “By 2019…
African Cristal Appoints Steve Babaeko Jury Member
By Azeez Disu Organisers of African Cristal Festival, an annual African creative showcase and awards, has appointed Steve Babaeko, CEO/ Chief Creative Officer, X3M Ideas as a jury member for the forthcoming 2018 edition of its awards…