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Idorenyen Enang Emerges NIMN’s First Vice-President
In a competitive race that had marketing professionals contested and campaigned for the position of First Vice-President of the National Institute of Marketing of Nigeria (NIMN) both online and offline, Idorenyen Enang, CEO of Corporate…
ANA Finds Content Marketing Budgets Rose Sharply Prior To COVID-19
Content marketing budgets were growing at a rapid clip, according to a report issued by the Association of National Advertisers. The report, based on pre-Covid-19 research conducted last year found that over the previous two years…
IAB: Podcast Ad Revenue Rises 14.7% As Growth Slows, But Still Impacts Direct Response
Direct-response advertising made up 54% of podcast advertising in 2019 -- up from 52% in 2018, according to Interactive Advertising Bureau (IAB) data released recently. Brand awareness made up 42% in 2019, up from 38% in 2018. Brand…
New AAAN President Outlines Roadmap, Strategy for Tenure
Steve Babaeko, President, AAAN. The new President of the Association of Advertising Agencies of Nigeria, AAAN, Steve Babaeko in a LAIF & Direct Zoom meeting titled ‘‘Setting the Creative Agenda,’’ hosted by the Chief Executive…
ViacomCBS Gives Insight On How Moms, Kids Influence Purchase Decisions
A new study has revealed that the path to purchase involves a collaborative process within the family, stating that kids and parents especially moms play critical role. The research compiled by the research & Insight team…
Seven Strategies From Brands Leading The Conversation
By Sammy Ahmed In this time of upheaval, many brands are asking themselves the hard questions: Is now a good time to launch a new product? Can we use messaging that’s lighthearted and playful at a time when people are neither? What’s…
Six Lessons On Diversity And Inclusion From Lions Live
Sometimes, the best way to get a feel for what's really going on in a country as big as the US is to look at it in microcosm. This has seldom been as true as during the protests in the wake of the murder of George Floyd by a white…
OAAN Holds Virtual AGM July 28
Outdoor Advertising Association of Nigeria (OAAN) has concluded plans to hold the 35th Annual General Meeting (AGM) on Tuesday, July 28, 2020 via virtual platform. OAAN secretariat made this known to Brand Communicator recently. It is…
IMC Stakeholders Set Agenda For Brands On Post COVID-19
Stakeholders in Nigeria’s Integrated Marketing Communications industry under the aegis of the Advertising Practitioners Council of Nigeria (APCON) have called on brands and businesses to employ more sustainable means of doing business,…
Survey Shows How Digital Budgets Will Increase In 2021
Digital advertising business-to-consumer (B2C) marketing budgets are expected to grow by 78% in aggregate in 2021, according to Gartner’s 2020-2021 CMO Spend Survey. Among CMOs, 78% cite rising budgets for social in 2021, 71% for…