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Loeries Creative Week Provides Thought Leadership in 7 Masterclasses
Jeremiah Agada from Durban, South Africa. DURBAN, SOUTH AFRICA - AUGUST 22: General view during the Master Classes at Durban ICC on August 22, 2019 in Durban, South Africa. (Photo by Al Nicoll/2019 Loerie Awards) The International…
Nigeria’s Noah’s Ark, X3M Ideas, Others Make Loeries 2019 Final Shortlist
Jeremiah Agada from Durban, South Africa. Following a very thorough and rigorous judging process by the Jury that ended yesterday, Nigeria’s Noah’s Ark and X3M Ideas are agencies whose works have made it to the final shortlist of works…
How Marketers Can Unlock The Potential Of Native Video Ads In The Age Of Tiktok
By Alex Khan-15 August 2019 07:48am Consumers’ attention is moving from the small screen to the even smaller screen — the smartphone. This year marks the first time in history that US consumers are spending more time on their mobile…
Cisco Names Dentsu’s Isobar As Digital Marketing Innovation Agency
Cisco has added Dentsu Aegis Network's Isobar to its roster of agencies, naming it digital marketing innovation agency of record (say that 10 times fast). Under the partnership, Isobar has signed onto a one-year retainer contract…
APCON, LASAA, OAAN Condemn Indecent Mobile Advertisement In Lagos
The Advertising Practitioners Council of Nigeria (APCON) and agencies which include Lagos State Signage & Advertisement Agency (LASAA) and Outdoor Advertising Association of Nigeria (OAAN) have condemned the repulsive viral video of…
Alex Okosi Named Honorary Fellow Of NIMN
The Executive Vice President and Managing Director of Viacom International Media Networks Africa (VIMN Africa) and BET International, Alex Okosi was inducted as an honorary Fellow of the Nigerian Institute of Marketing of Nigeria (NIMN)…
Mobile Ad Fraud Took A $2.3bn Toll On Marketers In The First Half Of 2019
The true cost of mobile ad fraud over the first half of the year has been calculated by mobile attribution and marketing analytics specialists Appsflyer, which found that $2.3bn in ad spending was subject to app install fraud over the…
New Study Reveals Tech Buyers’ Psychological Motivations And Social Media Behaviours
Independent digital agency LAB and Immediate Future have released a new study, B2CTO, which looks at C-suite tech buyers’ psychological motivations and social media behaviours. The research reveals senior IT and technology buyer's…
Survey Indicates CMOs Are Focusing On The Short Term At The Expense Of The Long Term
Dentsu Aegis Network spoke with 1,000 marketers about the state of the industry Vector illustration - Time will tell By Diana Pearl Today’s CMOs are faced with a multitude of challenges—new and changing technologies, fewer and fewer…
Insight Publicis Wins Big At The African Cristal Media And Advertising Summit
Dr. Tendai Mhizha - Managing Director, Insight Publicis Foremost Nigerian marketing solutions provider, Insight Publicis has emerged as the most awarded West African agency at the just concluded African Cristal Media and Advertising…