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Opinion
7 Lessons From Cannes Lions 2018 On How Brands Stand Out With Purpose
By Simon Mainwaring Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content - be it online, on television, print or out of home media - today’s consumers are bombarded…
Programmatic In-Housing: Hybrid Models Let Advertisers Take Control
By Martin Kelly As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role. A recent report from the Interactive Advertising…
Get Skilled, Get Paid, Stay Proud
By Feyi Olubodun The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author. Shakespeare once said, “A man in his life, plays…
Versatility And Agility – Transforming Today’s CMOs Into Technology Talents
By Smita Gupta, Regional CMO, Asia Pacific at Finastra New technologies aren’t only transforming the banking industry, they’re also transforming regulation, customer expectations, and competition from non-financial entities – and this in…
20 Takeaways From Mary Meeker’s 2018 Internet Trends Report
Big themes this year: China, privacy, ecommerce and work By Lisa Lacy It’s the most wonderful time of the year: Kleiner, Perkins, Caufield & Byers Partner Mary Meeker’s 2018 Internet Trends Report is out. Big themes in the 294 slides…
Implications of The Inauguration of IAA Nigeria Chapter On The Advertising Industry
By Jeremiah Agada Introduction It is no longer news that the International Advertising Association, IAA, has made a return to the country with the inauguration of a Nigerian chapter after the inexplicable collapse and eventual disappearance…
New Ways Of Selling: Understanding The Changing Landscape Of Customers
By Max Eaglen While there is no doubt that improving customer service quite rightly lies at the top of the page of every business mandate, stopping the problem in the first place – prevention rather than cure – surely must have a place on…
What Creative Experts Can Learn From Classical Rhetoric
A deeper appreciation of classical rhetoric could help advertising practitioners and scholars improve their understanding of what makes for strong creative, according a paper in the Journal of Advertising Research (JAR). Alexander Tevi and…
Product Innovation Or Marketing Strategy: What Comes First?
From disruptive startup hubs to closely integrated teams, brands are pioneering new models of innovation, but marketing’s influence is key to ensuring these fulfil genuine customer needs. By Charlotte Rogers ‘Innovate or die’ is a phrase…
Is Your Data Giving You A Clear Customer Picture?
By Tunji Faleye In this new age, there is no need to start explaining the importance of data to marketers and its usefulness to the business of marketing. What we should be interested in now is the accuracy of the data and the…