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Opinion
Why Brands Should Invest In Gaming
By Brad Nierenberg The following was previously published in an earlier edition of Marketing Insider. >Through advancement of technology and communications, video games and social media have risen to prominence and are actively…
Brands Need To Break Free From The “Sameness” Of COVID-19 Response Campaigns
By Aprajita Kalyani and Saachi Asthana The Dragonfly Market Research in India offer some guidance for how brands can lift the curse of “sameness” that has befallen brand communications since the start of the COVID-19 outbreak. Given…
What Events And Experiential Marketing Will Look Like in The Future
By Simon Yuen Brand Normally, brands complete the following year’s budget months before the first day of a new year. Last year, Hong Kong’s economy was impacted by the protests, but it did show some signs of recovery as we moved into…
Now Is The Moment For Brands To Re-Evaluate The Importance Of High Quality Media Environments
By Demi Abiola, PHD UK Demi Abiola considers the impact of COVID-19 and the Black Lives Matter movement on how advertisers approach brand safety, and what it means for publishing brands. The last few months across the globe have seen…
Publicis Groupe Organic Revenue Dips 13% As It Weathers Pandemic
Publicis Groupe’s organic revenue declined by 13% year-on-year in the second quarter of 2020, underscoring the impact of Covid-19 lockdowns across the world on media and marketing budgets. On Thursday (23 July) the French holding giant…
Nielsen Data Shows How Consumers Around Globe Have Begun Behaving Alike
By Scott McKenzie Consumer behavior has been wildly consistent across the globe since January according to Scott McKenzie, the global head of Nielsen’s intelligence unit. He tells us about the impact of Covid-19 on spending habits and…
Marketing In The COVID-19 Era: Take A Step Back
Aeroplanes are grounded, restaurants and churches closed, streets empty. The world seems to be on standby, waiting for something to happen. In the meantime, companies are trying to survive. Those that shut down in response to…
After COVID, Ad Agencies Are In For A Big Awakening
Rather than defending meager linear growth, agencies should move toward the exponential growth that awaits the developers of useful products By Diana Lee The standard fee-for-service ad-agency business model is on the way out—a…
The Physics Of Creativity: How The Creative Effectiveness Lions Will Be Judged In 2020/21
Sam Peña-Taylor, WARC The Creative Effectiveness Lion is one of the most prestigious awards to win at Cannes – here, the 2021 jury president explains what she will be looking for. Winning a Creative Effectiveness Lion is hard.…
Quality And Quantity Are The Best Blend For Post-Pandemic Advertising
By Virginie Dremeaux, FreeWheel The easing of lockdowns is changing the environment for advertisers again. Virginie Dremeaux advocates using premium environments and experimenting with new channels, strategies and audiences. There…