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Opinion

2018 Predictions For IMC Industry

By Tunji Faleye Towards the end of 2017 and barely few weeks into 2018 many analysts predicted trends that will shape the Nigerian economy outlook coming from the background of a battered economy, no thanks to recession in…

Establishing A Brand-Safety KPI

By Tunji Faleye A performance indicator or key performance indicator (KPI) is used to determine how a company is achieving key business objectives by measuring the performance to evaluate the success of an organization or of a particular…