Browsing Category
Opinion
How SMEs Can Leverage Ecommerce To Reduce Overhead & Increase Profitability
Written by Olukayode Kolawole “I am now able to keep my overhead very low, and profit margin widened” “Unable to get a job after my youth service, I started an electronics business 4 years ago. Today, the business has grown quadruple”…
How Direct-To-Consumer Brands Are Using Social To Scale
Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging. By…
5 Rules For Creating A Compelling User Experience For Your Customers
By Dan Tynan Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands…
Our Industry Is Broken: How Blockchain Will Impact Marketing
By Holly Stephens This week sees the inaugural Advertising Week APAC come to Sydney. Almost 250 speakers across the world of marketing, sports, business and advertising will descend on Luna Park from today along with thousands of industry…
Why The Future Of Media Consumption And Distribution Will Not Be Fully Online
By Shawn Lim The future of media consumption and distribution will not be fully done through platforms such as Google, Facebook and Twitter in the future, a top Google executive believes, because the tech giant wants the open web to…
Creatives Needs To Stop Relying On A Gateway Drug Called ‘Instant’
By Wayne Deakin Something dark is creeping into our industry. It seems harmless at first, but after repeated use it leads to something much more worrying. Worse still it's not something silently sold in dark alleys. It's being pushed in…
Why Influencer Marketing Is Even More Vital For B2B Marketers
By Richard Wong Social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit. A recent study found that 75%…
7 Lessons From Cannes Lions 2018 On How Brands Stand Out With Purpose
By Simon Mainwaring Companies continue to follow the expanding trend towards purposeful branding. With the overwhelming amount of content - be it online, on television, print or out of home media - today’s consumers are bombarded…
Programmatic In-Housing: Hybrid Models Let Advertisers Take Control
By Martin Kelly As the IAB uncovers a trend towards the in-housing of programmatic, Martin Kelly, co-founder and CEO, Infectious Media, argues that agencies will continue to have a role. A recent report from the Interactive Advertising…
Get Skilled, Get Paid, Stay Proud
By Feyi Olubodun The below article is a keynote Address delivered at the launch of the Nigeria chapter of the IAA (International Advertising Association), on the 31st May 2018 by the author. Shakespeare once said, “A man in his life, plays…