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Opinion
Five Trends For 2018 – And What Happened Next
By David Tiltman, Warc In December 2017, we wrote about what would happen in the next twelve months. WARC’s Head of Content, David Tiltman, looks at how we did ahead of our predictions for 2019. We’re getting ready to launch the Marketer’s…
How eCommerce Is Driving Selling To People Who Aren’t Online
With the rate or speed at which the internet or World Wide Web is revolutionising the world and Africa, you would think everyone is already online. This is not the case especially in Africa and many emerging economies. A report by Internet…
Top 5 Retail Trends In 2019
Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the top predictions for 2019’s global retail trends. Toby Pickard, head of insight, innovation and futures at IGD, said: “In 2019, we’ll see…
3 Steps To Build A Lasting Emotional Connection With Customers
By Travis Montaque Emotion. It is what drives our thoughts, actions, decisions and purchasing behavior. Consumers are increasingly making purchasing decisions based on how they feel about brands instead of what they know. As ecommerce and…
How eCommerce is Making Prices of Good & Services More Affordable
By Adeniyi Ogunfowoke Change is the only constant thing in life. The modus operandi of doing business in Nigeria has significantly been disrupted since the entry of eCommerce. One of the areas that the impact of ecommerce is currently…
Why Omnichannel Is The Future Of Retail For Millennials (And Everyone Else, Too)
By Marc Vermut, VP, market strategy for retail, Neustar The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer's customers found that 73 percent followed an omnichannel purchase journey, compared…
Tackling Nigeria’s Unemployment Challenges With E-commerce
By Adeniyi Ogunfowoke Different data have confirmed that Nigeria has a huge unemployment challenge. The National Bureau of Statistics (NBS) pegs the unemployment rate at 14.2% to 18.8% in 2017. Although 18.8% may be small in terms of…
The End Of 15% Agency Commission?
by Maarten Albarda Way back when the advertising industry started, N.W. Ayer and Son opened an ad agency in Philadelphia. The year was 1869 (or 1868 — even Wikipedia on its own page can’t seem to agree). It was the first full-service…
Industry Checkup: How Creative Is The Healthcare Business?
We ask the industry, including members of Cannes Lions 2018’s health and wellness jury, about the creative health of healthcare, and which countries are leading the way. Tom Richards, chief creative officer, Havas Lynx Creatively, it’s…
Five Steps To Avoid Wasting Your Display Advertising Budgets
By Tiago Vila Verde There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of…