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Opinion

Event Marketing May Boost Young Brands

Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR). Event-Marketing and Advertising Expenditures:

Top 5 Retail Trends In 2019

Innovative advances in technology, coupled with seamless in-store shopping experiences, are among the top predictions for 2019’s global retail trends. Toby Pickard, head of insight, innovation and futures at IGD, said: “In 2019, we’ll see…