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Opinion
Why Omnichannel Is The Future Of Retail For Millennials (And Everyone Else, Too)
By Marc Vermut, VP, market strategy for retail, Neustar The modern consumer is no longer a single-channel shopper. A recent study of a major U.S. retailer's customers found that 73 percent followed an omnichannel purchase journey, compared…
Tackling Nigeria’s Unemployment Challenges With E-commerce
By Adeniyi Ogunfowoke Different data have confirmed that Nigeria has a huge unemployment challenge. The National Bureau of Statistics (NBS) pegs the unemployment rate at 14.2% to 18.8% in 2017. Although 18.8% may be small in terms of…
The End Of 15% Agency Commission?
by Maarten Albarda Way back when the advertising industry started, N.W. Ayer and Son opened an ad agency in Philadelphia. The year was 1869 (or 1868 — even Wikipedia on its own page can’t seem to agree). It was the first full-service…
Industry Checkup: How Creative Is The Healthcare Business?
We ask the industry, including members of Cannes Lions 2018’s health and wellness jury, about the creative health of healthcare, and which countries are leading the way. Tom Richards, chief creative officer, Havas Lynx Creatively, it’s…
Five Steps To Avoid Wasting Your Display Advertising Budgets
By Tiago Vila Verde There is a myriad of advertising partners available to buy media and help mobile advertisers to reach their target audiences, and advertisers need to follow clear criteria to find the right ones. In the world of…
How SMEs Can Leverage Ecommerce To Reduce Overhead & Increase Profitability
Written by Olukayode Kolawole “I am now able to keep my overhead very low, and profit margin widened” “Unable to get a job after my youth service, I started an electronics business 4 years ago. Today, the business has grown quadruple”…
How Direct-To-Consumer Brands Are Using Social To Scale
Platforms like Facebook and Instagram are providing a rich ground for direct-to-consumer brands to launch at scale and become an instant part of their customers’ everyday lives, as long as they can create reasons to keep engaging. By…
5 Rules For Creating A Compelling User Experience For Your Customers
By Dan Tynan Want to create a compelling user experience for your customers? Follow these five rules. Know your users Before you can design a pleasing user experience, you need to know what users actually want. Unfortunately, many brands…
Our Industry Is Broken: How Blockchain Will Impact Marketing
By Holly Stephens This week sees the inaugural Advertising Week APAC come to Sydney. Almost 250 speakers across the world of marketing, sports, business and advertising will descend on Luna Park from today along with thousands of industry…
Why The Future Of Media Consumption And Distribution Will Not Be Fully Online
By Shawn Lim The future of media consumption and distribution will not be fully done through platforms such as Google, Facebook and Twitter in the future, a top Google executive believes, because the tech giant wants the open web to…