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Spotlight
LINKPOINT: Connecting Brands And Consumers With Innovative Brand Activations
By Tunji Faleye
Ropo Alabi, MD, Linkpoint
“Your connections to all the things around you literally define who you are.” – Aaron D. O'Connell.
Going by this quotation by Aaron D. O’Connell, connection is one
important thing that!-->!-->!-->!-->!-->!-->!-->…
Keskese: Award Winning Agency Redefining Experiential Landscape
By Azeez Disu
Kayode Idowu, Executive Director, Keskese
Studies have shown that experiential
marketing campaigns, or the implementation of experiential marketing into a
marketing strategy, improves outcomes.
Experiential!-->!-->!-->!-->!-->…
The 24/7 Brand Interactive Agency: How 7even Interactive Is Breaking The Norm In The Creative…
By Jeremiah Agada
Introduction
Interaction since time immemorial has always
remained an integral part of human existence. The history of interactions among
disparate peoples is what shaped the modern world through conquest,!-->!-->!-->!-->!-->!-->!-->…
Nimbus: Offering Measurability, Data With New Digital Signage Screens
Tayo Osikoya,MD, NIMBUS
By Azeez Disu
“Every
once in a while, a new technology, an old problem, and a big idea turn into an
innovation. “ Dean Kamen once said.
Truly, the unveiling of the new digital signage screensinstalled at!-->!-->!-->!-->!-->!-->!-->…
Algorithm Media: Delivering Excellent Media Solutions With Research And Market Intelligence
The Media Independence space is not
without its own emerging game changers. Algorithm Media, a marketing
communications Group with core offering of media strategy, buying, planning and
control using consumer insights garnered from!-->!-->!-->…
Grey Cottage Nigeria: Delivering Media Driven Experiences
By Azeez Disu
“Provide an experience that is both useful, usable,
desirable, and differentiated and you will create demand for your brand and
delight your customer.” David Armano, Edelman Digital once said.
In today’s world!-->!-->!-->!-->!-->!-->!-->!-->!-->…
Views Channels @ One: Driving Youth Engagement Through Excellent Content
By Tunji Faleye
Over the years, Nigeria’s population has continued to grow retaining its position as the largest black nation around the world. According to Nigeria Demographics Profile 2018 released by Index Mundi, the!-->!-->!-->!-->!-->!-->!-->…
Plaqad: Nigeria’s Leading Content Trading Marketplace
By
Azeez Disu
Plaqad (Plaqad.com), founded in 2017 is a
social network connecting brands, marketing professionals and individuals to
bloggers, news websites, publishers and social influencers (micro-bloggers),
allowing users!-->!-->!-->!-->!-->!-->!-->…
Alpha & Jam: Disrupting Digital Out-Of-Home Advertising in Nigeria
Samuel Ajiboye, MD, Apha&Jam
Programmatic
advertising is the buzz word in the fast evolving Out-Of-Home or more precisely
the Digital OOH advertising industry. Not so long ago, many had believed that
the future for the industry!-->!-->!-->!-->!-->…
AsterIML: Providing Results-Oriented Total Marketing Support
Tolulope Medebem, Founder/Partner, Aster Integrated Marketing Limited
Late 2018, a new experiential marketing and activation agency
joined the ranks of players in Nigeria’s integrated marketing communications
industry. Soon after,!-->!-->!-->!-->!-->…