Browsing Tag
Ad spend
Ad Spend Declined Further, As Nigerian Brands Spent N88bn In 2017
By Azeez Disu The total advertising expenditure in the country declined by 3.3 percent in 2017, according to the 2017 Mediafacts released recently. The advertising spends reached N88.0 billion last year compared to N91 billion in 2016. The…
Ad Spend On Digital Channels Set To Overtake Traditional Mediums By 2021
The latest media ad spending forecast calculates that digital channels will surpass traditional mediums as early as 2021. eMarketer crunched the numbers to arrive at the prediction, which begins with an estimated 7.4% increase in total…
WPP Shares Tumble After ‘Walloping’ From Low Ad Spend
WPP chief executive Martin Sorrell acknowledged he was feeling the pressure after the advertising group’s shares fell precipitously on a set of full-year results that reflected a “walloping” from lower spending on advertising by…
Global Ad Spend On Youtube, Facebook To Hit $37Bn By 2022
New data from Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next five years, reaching $37 billion by 2022. This is up from an estimated…
Google, Facebook To Chew Up 67% Of APAC Digital Ad spend In 2018
Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their appeal…