Ad spend

Large multinationals are likely to cut harder and hold back ad spending for longer, according to the latest WFA Covid-19 Response Tracker. The second wave of the research found that 89% have deferred campaigns, up from 81% in March,…

Three top ad forecasters—GroupM, Magna Global and Zenith—say ad spending next year will see slower growth than 2018 and one predicts that digital spend might finally be slowing down. GroupM, WPP's media investment group, is downgrading its…

By Azeez Disu The total advertising expenditure in the country declined by 3.3 percent in 2017, according to the 2017 Mediafacts released recently. The advertising spends reached N88.0 billion last year compared to N91 billion in 2016. The…

The latest media ad spending forecast calculates that digital channels will surpass traditional mediums as early as 2021. eMarketer crunched the numbers to arrive at the prediction, which begins with an estimated 7.4% increase in total…

WPP chief executive Martin Sorrell acknowledged he was feeling the pressure after the advertising group’s shares fell precipitously on a set of full-year results that reflected a “walloping” from lower spending on advertising by…

New data from Juniper Research has found that advertising spend on FVOD (Free Video on Demand) content, such as media on YouTube and Facebook, will surge over the next  five years, reaching $37 billion by 2022. This is up from an estimated…

Google, YouTube, Facebook and Instagram are expected to represent 67% of digital ad spend in Asia-Pacific in 2018, and 66% worldwide. According to Salesforce’s ‘Digital Advertising 2020 Report’, the giants continue to increase their appeal…