Browsing Tag

agency

Top 5 Out-Of-Home Advertising Trends

The static billboards of the past are increasingly being replaced by dynamic digital signs that update in real time and are activated by mobile devices or connected cars, pointing to how the integration of digital technology with…

WPP Buys Indian Mobile Agency Madhouse

WPP has bought Indian mobile marketing agency Madhouse, upping its investment from 50% as the holding group eyes further opportunity in India. According to WPP, the decision has come as a result of opportunity in both India generally and…