Browsing Tag


Brandcomfest Commences Today

Brandcomfest, largest gathering of stakeholders in the brands and marketing communications landscape, will commence today Thursday, May 23rd at the prestigious Shell Hall, Muson Centre, Onikan, Lagos by 9am prompt. Brandcomfest caters

Event Marketing May Boost Young Brands

Young brands may benefit from tapping the power of event marketing to enhance their status and drive revenue, according to a study published in the Journal of Advertising Research (JAR). Event-Marketing and Advertising Expenditures: