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Coca-Cola

Coca-Cola Shoots For Sports Drink Market

Coca-Cola is to challenge Gatorade’s dominance of the sports drink market in the US after buying into Bodyarmor, a start-up that markets a healthier alternative to the leading brands. Bodyarmor, which is backed by the basketball star Kobe…

Coca-Cola Explores Segmentation In APAC

Coca-Cola believes that there is significant scope for expansion in Asia-Pacific, but a senior executive has admitted the soft drinks giant needs to get better at segmenting audiences across the region. “We sell to a lot of people, which…