Experiential marketing

By Ema O'Donovan Artists are usually ahead of the rest of society when it comes to understanding the social implications of new technologies, so what lessons does the art and culture sector have for brands when it comes to creating…

By Jeremiah Agada Tade Adekunle, EXMAN President. Frontline experiential expert and Chief Executive Officer of Keskese Limited, one of Nigeria’s foremost experiential agencies, Tade Adekunle has emerged the President of the newly…

Otome Oyo. After quitting the services of food and beverage giants, Suntory Beverage & Food Africa, Middle East & Caribbean, Otome Oyo has joined EXP Nigeria, one of Nigeria’s leading experiential agency, as the agency’s Client…

By Azeez Disu Technological disruption and other issues are changing the Integrated Marketing Communications (IMC) landscape globally. Agencies are now reinventing to key to current realities. In Nigeria, the story is not different; many…

Ideas House, Nigeria’s foremost ideas factory, has in its commitment to the continual motivation of its staff, recently hosted its staff at Whispering Palms Resort, Badagry for her Half Year Review Meeting. A statement by the agency said…

Incorporated in 2005 as specialist Brand Activation company that focuses on brand growth through innovative activations, Linkpoint remains a non-traditional promotional marketing company that can deliver your brand directly to your…

Keskese Limited, a marketing communication company that specializes in experiential marketing, is a young, nimble and flexible agency that has earned a well-deserved reputation for always providing clients with the appropriate knowledge…

Dr. Rotimi Olaniyan is the EXMAN President and the Managing Director of ADVANTAGE. In this interview with Brand Communicator team, he bares his mind on the practice of experiential marketing and brand activations, challenges and other…