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Noah’s Ark, X3M Ideas Reach ‘Peak’ With Friesland Campina Briefs

Steve Babaeko, MD/CCO, X3MIdeas and Lanre Adisa, MD/CCO, Noah's Ark
Steve Babaeko, MD/CCO, X3MIdeas and Lanre Adisa, MD/CCO, Noah’s Ark

By Abutu Agada

Two of Nigeria’s fastest growing creative agencies, Noah’s Ark and X3M Ideas have clinched various creative briefs of Friesland Campina brands after a competitive pitch with other highly rated creative agencies.

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With this development, Noah’s Ark which hitherto was in charge of Friesland Campina’s brands like Peak Choco, Peak 1, 2, 3 and Three Crowns Milk, has become the major creative agency for Friesland Campina.

X3M Ideas has also consolidated its hold on the Pecka Dono brief; a brief it handles on project basis before now.

The eight-year-old Lanre Adisa – led Noah’s Ark has been adding several high profile accounts to its portfolios this year with the likes of Heritage Bank, Nigerite, AIICO, Hypo, Airtel amongst others.

X3M Ideas, headed by one of the industry’s best, Steve Babaeko has also done well this year winning some new accounts and an international award. The agency is a one stop marketing communications company, solidly built on ideas.




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