Philips Clippers Debut In Nigeria, Other Sub-Saharan African Markets
Philips, a global leader in health and well-being has launched its first brand of clipper for the African market, and the company is confident that the product has all it takes to be a major player in the clippers category in Sub-Saharan Africa market.
According to the company, the new clipper was launched after a four – year long research in several markets across sub-Sahara Africa. It added that the new Philips African clippers were designed to offer a more effective and precise haircut without the risk of cuts, rashes or bumps.
“The Philips clipper was developed and extensively field tested, taking into account the core concerns that came out in the research – mainly the need to get that clean shave feeling but to avoid the scratches, cuts and bumps that sometimes develop on the skin,” General Manager, Philips Personal Health- West Africa, Chioma Iwuchukwu-Nweke, said.
The clipper market in Africa is valued at about 200million pounds and the Nigerian market accounts for a major share of that sum, as about 3.5million units of clippers are sold in the country.
The two clippers launched by Philips are Philips Clipper Pro, which is ideal for professional barber styling and Philips Clipper Home, designed for personal use. Both products have been launched into the premium category of the clipper segment and would be contending in that category with other existing market leaders.
“Yes; there are loads of competition out there. But we intend to beat competition. We have spent lots of time on research, finding out what the market wants. We know the market wants more, that is why we produced the Philips clipper.
“Some clippers out there will give you the perfect precision, but then they cut the skin. Some are gentle on the skin but don’t give precision. But Philips is offering the best of both worlds. That is why we say ‘cut your hair and not your skin,” Mrs. Nweke further stated.