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Syinix Excites Consumers With New Japanese TV Brand

L-R: Mr Bankole Rotimi, Group Managing Director, SBI/Streams Media, Mr Chidi Okonkwo, General Manager, Transsion Holding Limited and Mr Olaolu Abimbola, Executive Director of SBI/Streams Media at the Syinix LED TV launch recently.

Syinix Electronics has introduced its Syinix TV set, a Japan-originated electronics brand into the Nigerian market

Originated from Japan with a basic principle of “For a Better Life”, Syinix is a professional electronics brand committed to becoming a practical family choice for warm and cozy lives. Its brand essence of comfort and economy is embedded in the theme colour of green symbolizing nature and health, simple yet elegant finish design, easy and optimized user experiences etc.

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The Syinix TV have 3 size options of 40, 32, and 22. All TV sets are super slim with high-resolution screens, equipped with convenient multiple terminals (AV in x2, HDMIx2). It boasts of superb pictures and voices thanks to functions like colour fidelity, sharp contrast, and supports local language menu display and USB play as well. There is also considerate configuration like energy saving, stabilizer free etc. in light of the local electric situation in Nigeria. All these functions and features are designed in full consideration of the local market condition and consumer habit, which once again reflect the Syinix design philosophy and mission of serving the local African people with top quality yet affordable electronic products.

Syinix brand director, Mr Bruce said, “Africa, Nigeria in particular is our most important strategic market. We are very pleased to bring Syinix TV into Nigeria during the European Cup. We are committed to provide the Nigerian people top quality leisure entertainment experiences, combining classic Japanese design and technology with local Nigerian insights. Moving forward Syinix is going to launch more electronics products in Nigeria and Africa, in adherence to its original brand mission of serving African families, and hopefully become a household name and the NO.1 choice of Nigerian and African families. ”

The Syinix TV launch party was held in Lagos, recently by more than 20 representatives from the top Nigeria media and websites, bloggers, Syinix fans and distributors. All attendees had felt the glamour of competitive sports with the live show of European Cup Final from the Syinix TV and the fierce yet fun Xbox football matches onsite. It was also announced at the party that July 11 would be the annual Syinix Festival for Nigerian fans in the future, to be celebrated by events like nationwide Syinix fans carnival, special membership half-discount birthday offer, and other promotional campaigns.

Rotimi Bankole, Managing Director of the SBI Media, said in excitement after attending the launch event, “It is really a brilliant experience watching the European Cup from the Syinix TV. I would give a big thumb up for its pictures and voices- as always guaranteed by the Japanese quality and design. I also appreciate such functions like local language menu display, energy saving etc.– they know what is important for local African consumers. Moreover, the offer in different size and price also provides abundant and affordable choices for various Nigerian families. No doubt it is a Japanese original brand specially made for Africa. I cannot wait to purchase one for the upcoming Olympic Games!”





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