FCB DP Partnership Lagos Ends 2016 With Orange Drug Business Account
FCB DP Partnership Lagos, the affiliate agency of FCB Africa/ FCB Connect in Nigeria has won the account of Gardia Mosquito Repellent Cream from the stable of indigenous manufacturing giant, Orange Drug Limited.
The appointment FCB DP Partnership Lagos was confirmed in a letter signed by Mr. Uchenna Ezenna Gboneme, head of media, Orange Drug Group and addressed to the Chief Odun Fadoju, MD/CEO of the agency on December 6, 2016.
The formal signing of the contract was sealed on December 9, 2016 with Mrs. Stephanie Nwaju, Marketing Manager of Orange Drug Group and Chief Odun Fadoju, MD/CEO of FCB DP Partnership Lagos.
It will be recalled that FCB DP Partnership alongside other agencies were involved in the pitch with the brands. As a result of this, the client assigned the agency to manage the brand because of its reputation of making brands move from ground zero to market leader as well as her creative prowess and her international affiliation with global FCB Africa/FCB Connect.
The client noted the successful previous works of the agency like Honeywell Bam Bam la la commercial and the recent launch of Titus Sardine.
A reliable source confirmed that the agency has commenced creative work and radio commercials for the brand which will break in January.
Orange Drug is an indigenous multi-billion manufacturing company based in Ilupeju, Lagos. The Group manufactures beauty and allied products in Nigeria of which Gardia Mosquito Repellent Cream is a new entrant into the Nigeria market. The repellant is used for the protection of mosquito bite and protection against malaria.