7even Interactive’s ‘Tough Job’ Campaign for Fidelity Wins Eight Awards
Young and upwardly mobile Lagos agency, 7even Interactive shone like a million stars at the recently concluded Lagos Advertising and Ideas Festival (LAIF) carting home eight awards across various categories for Fidelity Bank’s ‘Tough Job’ Campaign.
The agency which is arguably one of the youngest on the Association of Advertising Agencies of Nigeria (AAAN) roll call at the awards, is on record the agency to pick first medal of the night when it got awarded a Bronze medal in the Radio category for “Best Use of Copy” for its work for Fidelity Bank (Our word).
Thereafter the floodgate become wide open as the agency further to garnered other seven awards at the 2016 edition of the most prestigious Advertising Awards in the country.
The multimedia campaign shot by the agency some six months ago with the theme “tough job” parodies the onerous responsibilities a bank owes to its customers giving vent to the bank’s solemn brand promise, “We keep our word” as the bank “willing and able to deliver on tough challenges that others wouldn’t dare”. It is on record that the agency’s work was shortlisted at the last African Cristal Festival Awards in Marrakech, Morocco
The campaign’s multi dimensional executions shot in the country have become award winners trending on the social media and other platforms. Others awards won are a Silver for Fidelity Bank (Tough Job) Radio: Corporate Image; a second Silver for Fidelity Bank (Tough Job) LAIF Film : Corporate Image; a Bronze for Fidelity Bank (Tough Job) Film: Best Use of Production Design & Art Illustration and another Bronze for Fidelity Bank (Logo Unveil) in the Radio (Corporate Image) category.
Others include a Bronze each for Fidelity Bank (Our Word) Radio under the Investment & Other Financials products category; “Best Use of Film Editing” for Fidelity Bank (Tough Job) and Film prize for Fidelity Bank (Tough Job) under the Bank & Investment category.
Speaking on the award and the agency’s performance, Taiwo Agboola, Chief Operating Officer, 7even Interactive, expressed his excitement as his company rose within its first year of existence to become a beautiful showpiece for its sterling performance at the awards especially being “the first time for us at the awards”, it can only show that much is expected from the team going forward.
“We are barely a year old, youthful but highly disciplined and a thoroughbred professional agency, we give our all to whatever assignment the client commits to our hands, tonight is a testimony of the enormous diligence and creative fire power built into 7even Interactive system.” said Ndukwe Onuoha, Creative Director, 7even Interactive.
While Taiwo extols the team’s excellent team spirit, hard work and knack for creative distinction, he acknowledged the client, Fidelity Bank for its large heart giving the agency “the wings and opportunity to soar. We owe it all to our clients and staff,” he said.