EXMAN To Organise Awards For Excellence In 2017, Entries In January
By Tunji Faleye
Experiential Marketers Association of Nigeria, EXMAN, has said it will organise awards for excellence to reward creativity in experiential marketing in 2017.
Speaking in an exclusive interview with Brand Communicator yesterday, Dr. Rotimi Olaniyan, President of EXMAN said that the maiden edition will cover no fewer than eight to ten categories including experiential, marketing, activation, event, shop and trade and others.
According to him, “the award is a platform that will enable EXMAN agencies and staff to be acknowledged by their pairs for excellence.” He adds, “we will announce the call for entry for various categories by January next year, and by March we will also announce the panel of judges for the awards.”
The awards which will be organised before June next year will hold in Lagos amid pump and ceremonies.
The Experiential Marketers Association of Nigeria (EXMAN) is the sectoral trade body for forward-looking experiential marketing communications agencies in Nigeria. As well as serving as a co-operative of the best experiential marketing agencies in Nigeria, it exists to support, promotes and defends the interests of over 45 member agencies, with total billing of over thirty billion naira through comprehensive core services and platforms.
The contributions of experiential marketing agencies to the growth of the economy cannot be over-emphasised as they carry out their brand activations and other experiential enterprise with professionalism which most times has translated into massive return on investments.
The turn of event since the coming of experts into the profession has been splendid as they deploy innovative ideas back with uncommon technology. Many of them have worked with conglomerates taking their experiential businesses out of the shore of the country, thus, increasing the level of expertise in the industry.
It will be recalled that EXMAN, recently held a breakfast seminar for its member agencies’ Chief Executive Officers and Managing Director in Lagos.
The seminar for the agencies, CEOs and MDs was meant to improve on their deliverable in the industry and was organised by the Training and Capacity Development Committee of the body, chaired by Mr. Tunji Adeyinka, and facilitated by Dr Doyin Salami, who presented a comprehensive 2017 Economic Outlook from a macro-economic perspective and what experiential agencies should prepare for and plan against in the coming year.
The half-day breakfast event also featured group session training for experiential agencies, senior staff in client service, operations and finance executives. The seminar becomes imperative in order to keep members abreast of economic strategies for 2017.