2017 SABRE Awards: Late Entry To Attract Penalty, Gets February 6 Deadline


Sabre awards
By Tunji Faleye
There are indications that those Public Relations firms that failed to meet January 9 deadline for 2017 SABRE Awards taking place in Marrakesh, Morocco have the grace to do so till February 6 with penalty.
Entry for the awards closed on Monday, January 9, 2017 with some agencies yet to submit entries for the awards being organised by African Public Relations Association (APRA) in partnership with Holmes Report, as first ever African SABRE Awards.
The awards which is scheduled for May 2017 during the APRA conference in Marrakesh, Morocco is positioned to recognise superior achievement in branding and reputation management.
It has been consistently held for over two decades in North- America, Europe, Middle East and Africa, the Asia Pacific, Latin America and South Asia.
It is conventional that winners that emerged from those regional competitions would automatically qualify for the Global SABRE awards that would be screened and short-listed from over 5,000 best PR campaigns filed in from around the globe.
Similarly, winners from the African SABREs shall be considered automatically for the EMEA awards already scheduled to include an African category as well accept African entries in all the categories of the globally rated awards.
Paul Holmes, the Chairman of the of the Panel of Judges,  the SABRE said  “We have seen some exceptional public relations work from Africa in our EMEA SABRE competition in recent years, proving that the best African campaigns are just as strategic, just as creative, and just as effective as work from Europe’s largest and most sophisticated markets. Now is the time for Africa to have its own competition so that we can see even more of that great work.”
APRA president, Yomi Badejo-Okusanya adds: “The African Public Relations Association is delighted to have partnered with The Holmes Report to launch the SABRE Awards Africa.  Recognition of the quality of work being produced across the continent is important, not only to industry players, but also to clients.  We believe that recognition inspires continuous improvement and encourages a continued focus on skills development which is a main driver for APRA.”

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