By Tunji Faleye with agency report
Saatchi & Saatchi has announced the appointment of Magnus Djaba as the first global president of the agency.
Djaba currently serves as the UK CEO of Saatchi & Saatchi Fallon. He will continue to operate as the UK CEO along with managing his new global president responsibilities. The news comes alongside an announcement from Saatchi & Saatchi that Robert Senior, the current global CEO of Saatchi & Saatchi, will step down to “pursue personal ambitions,” a press release noted.
“I want to thank Robert for the drive, dedication and determination he brought to Saatchi & Saatchi and Publicis Communications,” Arthur Sadoun, CEO Publicis Communications, said in a statement. Senior will work with Sadoun over the next three months to help transition the new leader of the agency. He will also serve as a strategic advisor for Saatchi & Saatchi until the end of 2017.
In the newly created role of global president, Djaba will be tasked with working closely with both Kate Stanners, Saatchi’s worldwide chief creative officer and chairwoman, and David Hackworthy, worldwide chief strategy officer to activate Publicis Groupe’s “Power of One” strategy, the idea that all of the network’s capabilities and agencies are available to all clients.
“Magnus’ appointment to global president is first and foremost in recognition of the strong results he has driven for Saatchi & Saatchi London and the value he has generated for his clients. I am confident that he will be a key pillar of the Groupe’s ‘Power of One’ strategy and will strongly contribute to the development of Publicis Communications by leveraging the S&S purpose and its ‘Nothing is impossible’ spirit,” Sadoun added.
The news comes just days after Sadoun announced venture capitalist Andrew Swinand as the new North American chief executive officer of Leo Burnett.