Tunji Faleye with agency report
Entries have opened for The 2017 Cannes Lions International Advertising Festival scheduled for June 17th to 24th.
The festival will be hosted at the Palais de Festivals et des Congrès/Festival Palace – Convention Centre with thousands of active communities in advertising and media who will attend to discuss industry issues and network with one another. They will all compete for the coveted Lions award with their best products to celebrate the best of creativity in brand communication.
While the entries opens on January 19, 2017, the organisers announced that entries as from March 23 will attract late fees penalty, adding that submission from April 13 will also attract increased late fees.
The 2017 Cannes Lions awards judges will be looking for the year’s most exciting creative ideas across a broad spectrum of Lions: covering everything from traditional print and film communications to mobile and product design.
Winning Cannes Lions Award is regarded as highest achievement in creativity. However, many rule are in place to guide how to meet the requirement standards. Some of these requirements include:
The work must have been aired, launched or been released to the public for the first time between 1 March 2016 and 30 April 2017. (If a campaign exceeds this period, a minimum of two thirds falls within this window). Also, the work has been created within the context of a normal paying contract with a client or if it’s a case of self-promotion or a non-profit organisation, the client must have approved all of the media/production/
Apart, there must be a permission to enter this work from the commissioning client/brand-owing company and the client contact details must be made available if need be to contact the client.
The work must be submitted exactly as published/aired/released and must not be modified for the awards entry.
Also, the work should not be speculative or conceptual advertising, and has not been banned or withdrawn from airing.
The senior officer (CD, CEO or Chairman) from the company must give permission for this work to be entered.
The work must not be entered to the same Lion Award the previous year.
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival is a global event for those working in the creative communications, advertising and related fields. It is considered the largest gathering of worldwide advertising professionals, designers, digital innovators and marketers.
The seven-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France.] Each June around 11,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues and network with one another. The week’s activities include four award ceremonies as well as an opening and closing gala.