Nigeria’s advertising guru, Mr. Biodun Shobanjo has been nominated to lead a marketing discourse at the forthcoming investiture ceremony of the new president of National Institute of Marketing of Nigeria, NIMN, Mr.Tony Agenmonmen.
The ceremony which will be hosted in Eko Hotel and Suites in Lagos on Friday is expected to attract dignitaries across the marketing communication industry.
A statement from the institute’s secretariat revealed that the choice of Mr. Shobanjo was reached after extensive deliberations among stakeholders who consider him deserving and worthy to deliver the talk at such occasion. The statement noted that his preference was informed by his rich repertoire of knowledge and experience in the marketing communications business which spans more than four decades.
NIMN had recently, in Ibadan, elected a new President, Tony Agenmonmen in a contest that saw huge turn-out of members from different parts of the country participating in the election. Agenmonmen who had since assumed his new role as the president is expected to embark on reforms that will restore integrity and dignity of the profession.
Shobanjo, the enterprising businessman is unarguably the most respected professional in the marketing communication industry for a number of reasons that include his knack for integrity and professionalism. His job experience as a young professional started in Nigeria Broadcasting Commission and Grant advertising where he cut his early teeth in advertising before he went to set up his own agency, Insight communication, arguably the best advertising agency in Nigeria till date.
Since the birth of Insight, his entrepreneurial foray has seen him set up a number of line extension agencies and companies among which include The Quadrant Company, Hotsauce, Halogen security among others. Shobanjo is a professional par excellence who has won numerous awards both within and abroad. Some of the awards he has received include Marketing Edge Personality of the year, Sun Man of The Year and so on.