Advertisers Should Target Unique Views Not Traffic – Expert

By Tunji Faleye
A technoprenuer, digital public relations strategist and start-up enthusiast, Mr. Celestine Achi has advised advertisers and integrated marketing communication professionals to pay more attention to unique views more than the number of traffic visiting the sites.
Achi, who has 15 years experience in online reputation management, influence marketing, stakeholder engagement, search remediation and data enabled sentiment efficiency said, paying critical attention to unique views will enable them determine who the visitors are, adding that they would also be able to properly capture their target audience.
Speaking further during the launch of the DigitalPR-Wire in Lagos on Tuesday, he noted that the era of capturing traffic has gone, hence, more emphasise should be laid on the unique views to sites.
Achi, who is a solution partner to global reputation and social media management platform- Sendible, also advised professionals to be on top of their game and make sure that they widen their knowledge in current trends in the public relations enterprise.
Unique Pageviews is the number of visits during which the specified page was viewed at least once. A unique pageview is counted for each page URL + page Titlecombination.
Unique visitors refer to the number of distinct individuals requesting pages from the website during a given period, regardless of how often they visit. Visits refer to the number of times a site is visited, no matter how many visitors make up those visits.

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