Udeme Ufot Makes African Cristal Awards Jury



Udeme Ufot
Udeme Ufot, Group Managing Director, SO&U.



By Tunji Faleye



Group Managing Director of SO&U, Udeme Ufot has been named among the jury for 2017 African Cristal Awards holding in Marrakesh, Morocco on May 11 and 12.


Udeme will join five other jury members having Jon Williams, Chief Creative Officer, Grey Europe, UK as the Creative Jury President. Jon began his career in traditional advertising and then spent ten years going digitally native before taking the post of Chief Creative Officer at Grey – a career path that makes him unique in the UK.

Other member include: Thiago Fonseca, Chief Creative Director, Agência GOLO, Mozambique; Marc Taback, CEO, Initiative Media, South Africa; Martine Coffi-Studer, CEO, Océan Ogilvy, Ivory Coast and Reda Lahmouid, Creative Director, Groupe Saga Communication, Morocco.


Udeme, Nigeria’s only representative on the award Jury began his advertising career as an art director with Desmark Advertising, where his unique illustrative style and flair for writing quickly drew attention. He soon joined Insight Communications where he also showed a flair for client service work, rising to be Deputy Creative Director in the five years he spent with the agency.


Following an agency attachment course with German Saatchi and Saatchi affiliate – Scholz and Friends, he returned home with a burning desire to redefine existing templates.


He co-founded SO&U in 1990 – with a vision to be the most creative agency in Nigeria within two years.


With close to three decades of marketing communications experience under his belt, Udeme is a past president of both the Advertising Agencies Association of Nigeria and the Lagos Business School Alumni Association. He is also a board member of the Nigerian Economic Summit Group.


He remains one of Nigeria’s most revered figures in marketing communications.


The African Cristal Festival rewards the best advertising campaigns created and broadcasted over the African continent, on any media. Agencies were given until March 31st to submit their campaigns to the international and regional panel of leading creatives. This year again, all the entries will also compete in the Regional Awards, rewarding the best creations in seven regions or countries of the African continent, all media included.


Attendees will also have the chance of meeting decision-makers and sharpen their knowledge of the African market while participating in the conferences and debates animated by experts of the industry. This year will focus on the cultural stakes and their implications for brands. The 2017 edition of the African Cristal Festival will help attendees grasp the creative and multi-cultural future in line with this emerging market.




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